Who Were The Most Googled Australians in 2024?

Australia has long been home to globally recognised stars. Across sports, entertainment, and music, Australians are constantly making waves across the globe. But this begs the question, which Australian personalities captured the most attention in 2024?

To answer this, Rocket Agency, a leading digital marketing firm based in Sydney, analysed Google search trends to uncover the most Googled Australians of 2024. By leveraging data from IMDb, Spotify, Google Trends, and social media platforms, we've compiled a comprehensive, data-driven ranking of Australia's most personalities of the year.

The Most Searched Australians in Australia

From sporting legends to Hollywood stars, the list of Australia's most searched figures highlights the nation's diverse interests. Here's who dominated Google searches in Australia:

1. Alex De Minaur - Tennis Player - 149,500
2. Jacob Elordi - Actor - 128,000
3. Hugh Jackman - Actor - 119,500
4. Margot Robbie - Actor - 119,000
5. Sam Kerr - Soccer Player - 115,500
6. Daniel Ricciardo - Formula 1 Driver - 109,500
7. Nicole Kidman - Actor - 95,000
8. Julian Assange - Activist/Journalist - 89,250
9. Josh Giddey - Basketball Player - 89,250
10. Chris Hemsworth - Actor - 81,250

●        Alex De Minaur (#1): The tennis star saw a surge in search traffic, largely driven by his performances in major tournaments.

●         Hollywood heavyweights Jacob Elordi (#2), Hugh Jackman (#3), Margot Robbie (#4), Nicole Kidman (#7), and Chris Hemsworth (#10) continued to capture the nation's attention.

●        Sam Kerr (#5), Daniel Ricciardo (#6), and Josh Giddey (#9): Their presence in the top 10 reflects Australia's strong passion for sports

●        Julian Assange (#8): The activist and journalist remained a widely searched figure, reflecting ongoing public interest in his legal battles.

Australians With The Biggest Search Growth

Some Australians saw a meteoric rise in online interest over the past year. Thanks to their achievements in sports and entertainment, the following figures experienced the most significant growth in search volume:

1. Alex De Minaur - Tennis Player - 82,759
2. Travis Fimmel - Actor - 53,032
3. Ariarne Titmus - Swimmer - 51,392
4. Tones And I - Musician - 46,240
5. Nicole Kidman - Actor - 42,802
6. Alan Jones - Rugby League Coach - 41,990
7. Rachael Gunn - Olympian/Academic - 39,872
8. Jelena Dokic - Tennis Player - 29,238
9. Emma McKeon - Swimmer - 26,254
10. Arisa Trew - Skateboarder - 23,734 

●        Alex De Minaur (#1): A breakout year for the tennis star drove an 82,759 increase in searches.

●        Ariarne Titmus (#3), Emma McKeon (#9), and Jelena Dokic (#8): Interest in Olympic athletes surged ahead of the Paris 2024 Olympics.

●        Travis Fimmel (#2) and Tones and I (#4): Their continued success in entertainment helped push them up the rankings.

The Most Searched Australians in The World

Some Australians are household names not just at home, but around the world. Thanks to their strong global reach, here are the most searched Australians on an international scale:

1. Margot Robbie - Actor - 4,256,000
2. Jacob Elordi - Actor - 2,992,000
3. Nicole Kidman - Actor - 2,985,000
4. Hugh Jackman - Actor - 2,365,500
5. Chris Hemsworth - Actor - 2,223,750
6. Angela White - Adult Star - 2,096,000
7. Heath Ledger - Actor - 1,737,250
8. Sia - Singer - 1,494,450
9. Russell Crowe - Actor - 1,285,750
10. Milly Alcock - Actor - 1,200,450 

●        Margot Robbie (#1): The Barbie star remained Australia's biggest global celebrity, attracting over 4.2 million searches.

●        Jacob Elordi (#2): His breakout role in Euphoria led to nearly 3 million searches.

●        Veteran actors Nicole Kidman (#3), Hugh Jackman (#4), and Chris Hemsworth (#5) continue to top charts across multiple parameters.

The Australians With The Highest Search Volume Growth Worldwide

Thanks to their outstanding achievements, these Australians have gained significant international recognition. As an actor-dominated category, the following figures have seen the most substantial increases in global search volume over the past year: 

1. Nicole Kidman - Actor - 1,353,852
2. Hugh Jackman - Actor - 788,500
3. Russell Crowe - Actor - 709,180
4. Leah Halton - Model/Influencer - 341,827
5. Kylie Minogue - Singer - 320,115
6. Heath Ledger - Actor - 313,275
7. Samara Weaving - Actor/Model - 272,243
8. Travis Fimmel - Actor - 256,777
9. Deborra-Lee Furness - Actor - 230,784
10. Cate Blanchett - Actor - 210,880 

●        Nicole Kidman (#1) leads the list, reaffirming her status as a global icon. Her continued success in the film industry keeps her firmly in the spotlight.

●        Veteran entertainers such as Hugh Jackman (#2), Russell Crowe (#3), Heath Ledger (#6), Travis Fimmel (#8), Deborra-Lee Furness (#9), and Cate Blanchett (#10) remain highly searched figures, reflecting their ongoing relevance on the world stage

●        Rising stars Leah Halton (#4) and Samara Weaving (#7) are making waves in the influencer and acting industries. Additionally, Kylie Minogue (#5), a longtime singer and actress, has experienced a notable surge in search interest. 

The Most Searched Non-Australians in Australia?

A mix of musicians, politicians, and public figures has captured the attention of Australians over the past year.

1. Taylor Swift - Singer - 644,500
2. Donald Trump - Politician - 283,000
3. Sabrina Carpenter - Singer - 233,000
4. Kamala Harris - Politician - 219,000
5. Kate Middleton - Royalty - 168,500
6. Olivia Rodrigo - Singer/Actress - 167,000
7. Billie Eilish - Singer - 163,000
8. Joe Biden - Politician - 143,000
9. Elon Musk - Entrepreneur - 132,500
10. Barry Keoghan - Actor - 130,500 

●        Topping the list is Taylor Swift (#1), cementing her place as one of the world's most influential artists. Meanwhile, the presence of Sabrina Carpenter (#3), Olivia Rodrigo (#6), and Billie Eilish (#7) in the top 10 highlights Australia's strong engagement with international pop music.

●        Political figures also generated significant search interest, with Donald Trump (#2), Kamala Harris (#4), Joe Biden (#8), and Elon Musk (#9) ranking highly—likely due to the impact of the 2024 U.S. Presidential Election.

●        Rounding out the top 10 are Kate Middleton (#5), whose connection to the royal family ensures consistent public interest, and Barry Keoghan (#10), who has seen a surge in recognition thanks to his success in the film industry.

Why Should Marketers Know The Most Searched Australians of 2024?

The past year's search trends offer invaluable insights into shifting audience behaviours, interests, and priorities. The figures above provide a clear snapshot of how deeply Australians engage with sports, entertainment, and global events.  For marketers, this data is more than just numbers—it's a strategic roadmap to driving valuable engagements with their audiences. 

Viral Moments Drive Search Surges

Rising figures like Rachael Gunn (Raygun) (#7 in AU Growth) and Leah Halton (#4 in WW Growth) prove that viral moments and standout achievements can lead to massive spikes in search interest. While global events like the Paris Olympics are rare, marketers should remain vigilant for emerging trends and viral moments that can create opportunities for brand engagement.

Australia's Deep Connection to Sports

Athletes such as Alex De Minaur and Sam Kerr are among the most searched Australians, reaffirming the nation's passion for sports. Additionally, the rise in search interest for women's sports—led by stars like Sam Kerr and Mary Fowler—reflects increased media coverage and growing audience enthusiasm. These trends highlight valuable opportunities for brands to connect with Australia's sports-loving audience.

Aussie Entertainers Are Timeless 

Across all categories, actors and musicians dominate the search rankings. Even long-passed legends like Heath Ledger continue to capture global interest, underscoring the enduring power of storytelling and nostalgia. For marketers, this highlights the importance of sentiment in audience engagement. Keeping an eye on both industry veterans and emerging talent can help brands identify potential ambassadors who align with their messaging and values 

Global Affairs Matter 

The prominence of U.S. political figures—such as Donald Trump, Kamala Harris, and Joe Biden—reveals Australians' strong interest in international affairs. With the ever-evolving global landscape, this data suggests that Australians are highly engaged with worldwide political developments, making international topics relevant for brands looking to connect with local audiences.

Turn Search Trends Into Marketing Success

By recognising the figures and topics that captivate Australians, businesses can craft marketing strategies that feel timely, relevant, and impactful. Aligning with influential personalities and trending conversations ensures brands stay ahead of the curve, remain culturally aware, and connect meaningfully with their target audiences in an ever-evolving digital landscape.

The search trends gathered by Rocket Agency offer marketers valuable insights for marketers and brands. If you're looking to learn more about the latest trends in Digital Marketing, make sure to visit their page and explore their vast library of educational resources.