| Share

Urban List Diversifies Revenue By Launching Ultimate Foodie Card Urban Feast



Natural brand extension offering readers the chance to enjoy more of their city’s top eats

26 August 2019 (Sydney): Today, Urban List announced the launch of a new dining card — Urban Feast — a reader-exclusive offering that encourages their audience to explore more of their city, and support local restaurateurs.

Fuelled by the company’s relationships across the hospitality industry, the $100 Urban Feast card offers cardholders the equivalent of $500 to spend across 20 top restaurants, with participating operators benefiting from the new clientele and exposure to Urban List’s 1.5 million monthly UAs*.

A limited release of Urban Feast cards are available across Sydney, Melbourne, Brisbane and Perth, up for grabs through the company’s new eCommerce arm: urbanfeast.theurbanlist.com

Participating restaurants include some of Australia’s best restaurateurs:

      Sydney - Scout Sydney, nel., Long Chim, Hello Auntie and Pilu

      Melbourne - Supernormal Canteen, Tokyo Tina, San Telmo, Lucy Liu and Gazi

      Brisbane - Urbane, Phat Boy, E'cco Bistro, OTTO and Gerard's Bar

      Perth - The Flour Factory, Bib & Tucker, Bivouac, Hadiqa and Sauma

Each Urban Feast card sold will trigger a donation to The Hunger Project, with the goal of training 12,000 people about locally available, nutritious food through the program — changing the future of their families and communities.

Urban List CEO and Founder, Susannah George, is excited by the company’s move to build more direct relationships with their audience, diversify revenue streams, and give back to those most in need.

“Intrapreneurship is core to our culture, and I’m so proud of the team that brought Urban Feast to life”, says George.

“Three months ago, I put a challenge to them — to develop a product that our audience loves and inspires them to explore more of their city’s culture — and they’ve knocked it out of the park. Urban Feast is such a natural extension of our brand, a truly valued proposition for our audience, and a meaningful way to ensure we can all do more good while having a good time.”

Media companies around the world are seeking ways to diversify their business models and create new, non-advertising revenue streams through consumer engagement.  Urban List is no different, and in order to continue to thrive have identified opportunities such as Urban Feast that not only provide value to readers but also create new avenues of revenue growth and contribute to the sustainability of communities globally.

About Urban List

Urban List is the home of urban culture, inspiring Australians and New Zealanders to do more of what they love, to live their best life. Launching in 2011, the company has grown to influence the decisions of more than 2.4 million people every month across 20+ channels, with up-to-date recommendations and inspiration that help you make the most of your city; uncover the best travel experiences of your life; and have things effortlessly dialled across style, beauty, health, entertainment, career and money.

* Nielsen Digital Content Ratings, July 2019 (Digital C/M), Text.