Announcement posted by 360PR 27 Aug 2019
Media Release - 27 August 2019
Did you know that every year, at least 9 million trees are flushed down toilets and 8 million tonnes of plastic flood the oceans, all to make standard toilet paper? To combat the devastating effects a simple trip to the loo can have on the environment, global household brand Pure Planet Club introduced their tree-free and plastic-free range of eco-friendly toilet paper back in 2017. Now, this month, the brand will launch their new Marine Collection with six ocean-inspired designs to celebrate all the creatures large and small they are saving one roll at a time.
Christina Kjaergaard, Commercial Manager at Pure Planet Club says, “Toilet paper is something we can’t avoid using, but we can make the conscious choice to use plastic-free options and therefore minimise damage to our environment. Since launching in 2017, we have seen an increasing demand in the Australian market for plastic-free, plant based, sustainable solutions for everything we do in life; toilet paper being one of many areas for improvement.”
All Pure Planet Club toilet tissue is:
Pure Planet Club’s new Marine Collection toilet paper will be available from September for RRP $48.00 per 36 pack carton, or $43.20 per carton on subscription.
pureplanet.com.au For more information, product samples, hi-res imagery or to interview Christina Kjaergaard please contact:
360 PR – Rachel King – (02) 9571 4448 – rachel@360pr.com.au
Did you know that every year, at least 9 million trees are flushed down toilets and 8 million tonnes of plastic flood the oceans, all to make standard toilet paper? To combat the devastating effects a simple trip to the loo can have on the environment, global household brand Pure Planet Club introduced their tree-free and plastic-free range of eco-friendly toilet paper back in 2017. Now, this month, the brand will launch their new Marine Collection with six ocean-inspired designs to celebrate all the creatures large and small they are saving one roll at a time.
Christina Kjaergaard, Commercial Manager at Pure Planet Club says, “Toilet paper is something we can’t avoid using, but we can make the conscious choice to use plastic-free options and therefore minimise damage to our environment. Since launching in 2017, we have seen an increasing demand in the Australian market for plastic-free, plant based, sustainable solutions for everything we do in life; toilet paper being one of many areas for improvement.”
All Pure Planet Club toilet tissue is:
- 100% plastic-free and tree-free.
- Made from 100% plant-based materials, bamboo and sugarcane waste.
- Biodegradable and made from renewable and recycled materials.
- Septic-safe, vegan-friendly, cruelty-free, BPA-free and recyclable.
- Dugong – Did you know it’s thought that dugongs were the inspiration for maritime fables of mermaids and sirens…
- Orca – Whale poop, or ambergris can fetch up to $180,000 and is sought after to use in luxury fragrances.
- Seahorse – Did you know sea horses are the only animal on the planet in which males bear offspring?
- Seal – Did you know micro-plastics have been found in seal poop – one of the first signs of the effect of plastic on the marine food chain.
- Turtles – Oddly enough, some turtles poop and breathe through the same openings – weird!
- Whale – Blue whales are the largest animals to have ever lived on Earth, growing over 30m long and weighing over 130,000kg.
- It takes approximately 140 litres of water to make one roll of standard toilet paper.
- 15% of the world’s deforestation is from the creation of toilet paper.
- Global toilet paper production wipes out approximately 27,000 trees per day, which is equivalent to around 9 million trees per year.
- It takes 1 acre of trees to provide enough oxygen for 18 people per year.
- Trees combat Global Warming by lowering the air temperature from evaporating water in their leaves.
Pure Planet Club’s new Marine Collection toilet paper will be available from September for RRP $48.00 per 36 pack carton, or $43.20 per carton on subscription.
pureplanet.com.au
360 PR – Rachel King – (02) 9571 4448 – rachel@360pr.com.au