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Australian Supermarket IGA Joins the Edible Bug Revolution

Announcement posted by PRforthePlanet 16 Sep 2019



Supermarket trailblazers IGA have announced they will be the first chain of Australian supermarkets to stock edible crickets. The addition of Grilo products to IGA shelves comes on the back of increasing demand from customers for more sustainable sources of protein. 
 
“We are passionate about bringing our customers new and exciting products that they wouldn’t usually be able to find,” says the HG Retail Group. 
 
For people looking to reduce their environmental impact while also meeting dietary needs edible crickets offer the perfect substitute. 
 
“Grilo Protein is one of these such products and we are proud to support this innovative and local company who is committed to supplying healthy, sustainable and future conscious food that tastes great!” – Rob Outridge, IGA Owner, Maleny.
 
Eating crickets has previously been uncommon in the West, largely due to the ‘ick’ factor associated with eating bugs. However, consumers are now recognizing that not only are crickets mild in flavour, but their nutrient density, sustainability and versatility make them a more sustainable and delicious protein alternative.
 
IGA’s move to add Grilo products to their shelves is incredibly exciting and demonstrates the growing understanding for the need to find food solutions that meet both planet and human needs. We believe the growing trend of consuming insects will result in a healthier planet and healthier bodies. 
 
Here are three reasons why Grilo products will now be on IGA shelves: 
 
Environmental Alternative 
Crickets are the most sustainable source of protein on earth. They require far less resources (water, land, feed and energy) than other popular sources of protein, such as chicken, beef or pork, and produce 80 times less methane than cows. Given that 18% of greenhouse gas emissions is a result of livestock production, cricket’s growing popularity should result in a significant lowering of emissions. 
 
Nutrient Dense 
Crickets are extremely nutrient dense, containing 69% protein, vitamin B12, Omega 3, iron, potassium and calcium. Their digestibility is higher than that of plant proteins, making it easier for the body to extract and absorb all those nutrients.  Given the busy lives lead by most people and the impact of good nutrition on mental and physical health, the need for accessible, easily prepared nutrients is great.  
 
Versatile & Delicious 
Given their mild, nutty flavour, crickets are extremely easy to incorporate into meals and smoothies; sweet or savoury. Alternatively, Grilo energy bars are an extremely convenient and delicious means of meeting daily protein requirements.


For more information or for an interview contact:
Camila Meyer
Co-founder at Grilo Protein
camilameyer@griloprotein.com.au
Click here for images.

 
 
 
Grilo organic cricket powder and smoothie protein blends available at IGA


Energy Bars made with organic cricket powder: banana caramel, chocolate mint and cacao fudge


“We are passionate about bringing our customers new and exciting products that they wouldn’t usually be able to find,” says the HG Retail Group. 


IGA: first Australian supermarket chain to stock edible bugs products


Grilo roasted crunchy crickets