Internet Awards celebrate online winners for 2005
Announcement posted by Internet Awards 2005 29 Oct 2005
Australias finest online creative and media agencies vied for top spot at The Internet Awards 2005 ceremony held last night at the Overseas Passenger Terminal, Circular Quay. Nearly 500 of the online advertising community gathered to watch Publicis Media take out the prestigious Best of Show and Most effective media strategy for the launch of a new product or service for its 20th Century Fox campaign, Fantastic Four. Mainstream agency Y&R Brands was also a standout this year, winning a Silver Star in two categories: Best Online Creative and Best Integration of Creative with an Offline Campaign.
Other Silver Star winners include Soap Creative for Best Online Promotion and Optimedia for Most Effective Use of Online Media Strategy.
The quality of entries this year was strong and its clear that the industry as a whole has developed and continued to push the boundaries of the online medium, said Patty Keegan, Chairman of Judges. We were delighted to see such a broad range of agencies make the finalists list this year clearly online is moving into the mainstream.
Kudos to all our finalists and winners, however we believe as an industry we still have room to grow further and we think we can expect to see even more creative, effective and innovative campaigns through 2006, said Ms Keegan.
2005 Internet Award winners
Best of Show
Publicis Media for 20th Century Fox Fantastic Four
http://box.soapcreative.com/soapbox05/work/banners/fox_films05/index.html
Best Online Creative
Silver Star: Y&R Brands / Wunderman for Microsoft Halo2 Australia Launch
http://www.youngandrubicam-coms.com/2005internetawwwards/microsoft_halo2_digcamp.html
Best Integration of Creative with an Offline Campaign
Silver Star: Y&R Brands / Wunderman for Yellow Pages 'Find it in Yellow'
http://www.youngandrubicam-coms.com/2005internetawwwards/ypol_digcamp.html
Most Effective Media Strategy for the Launch of a New Product or Service
Silver Star: Publicis Media for 20th Century Fox Fantastic Four
http://box.soapcreative.com/soapbox05/work/banners/fox_films05/index.html
Best Online Promotion
Silver Star: Soap Creative for Save Yourself
www.saveyourself.com.au
Most Effective Use of Online Media Strategy
Silver Star: Optimedia for Telstra i-mode Launch
http://interactive.publicisdigital.com.au/internetawards/
In response to industry feedback and requests, the Awards Committee has decided that this year details of the winning campaign will be loaded onto the Internet Awards 2005 website to enable the industry to review and learn from the best practice campaigns. www.internetawards2005.com.au
Footage from the event will be web-cast shortly after the Awards courtesy of Viocorp.
Sponsors
Sponsors include Facilitate Digital (Best of Show), BlueSkyFrog (Best Online Creative), Eyeblaster (Best Use of Online Media Strategy) and Nielsen//NetRating for the Pre-Awards drinks. Founding sponsors include Fairfax Digital, News Interactive, ninemsn, Sensis MediaSmart and Yahoo.
Notes to Editor (1)
Recently released statistics from the ABVS have confirmed the Australian online advertising market grew 61.3% to reach AU$488 million in the year to June 2005, up from $300million the previous year. Compared on a half year basis, the growth is quite dramatic:
1HCY2004 == $163
2HCY2004 == $225
1HCY2005 == $263m
Notes to Editor (2)
Images from each of the winners campaigns are available. Please contact Pru Quinlan for more details.
Ends
Other Silver Star winners include Soap Creative for Best Online Promotion and Optimedia for Most Effective Use of Online Media Strategy.
The quality of entries this year was strong and its clear that the industry as a whole has developed and continued to push the boundaries of the online medium, said Patty Keegan, Chairman of Judges. We were delighted to see such a broad range of agencies make the finalists list this year clearly online is moving into the mainstream.
Kudos to all our finalists and winners, however we believe as an industry we still have room to grow further and we think we can expect to see even more creative, effective and innovative campaigns through 2006, said Ms Keegan.
2005 Internet Award winners
Best of Show
Publicis Media for 20th Century Fox Fantastic Four
http://box.soapcreative.com/soapbox05/work/banners/fox_films05/index.html
Best Online Creative
Silver Star: Y&R Brands / Wunderman for Microsoft Halo2 Australia Launch
http://www.youngandrubicam-coms.com/2005internetawwwards/microsoft_halo2_digcamp.html
Best Integration of Creative with an Offline Campaign
Silver Star: Y&R Brands / Wunderman for Yellow Pages 'Find it in Yellow'
http://www.youngandrubicam-coms.com/2005internetawwwards/ypol_digcamp.html
Most Effective Media Strategy for the Launch of a New Product or Service
Silver Star: Publicis Media for 20th Century Fox Fantastic Four
http://box.soapcreative.com/soapbox05/work/banners/fox_films05/index.html
Best Online Promotion
Silver Star: Soap Creative for Save Yourself
www.saveyourself.com.au
Most Effective Use of Online Media Strategy
Silver Star: Optimedia for Telstra i-mode Launch
http://interactive.publicisdigital.com.au/internetawards/
In response to industry feedback and requests, the Awards Committee has decided that this year details of the winning campaign will be loaded onto the Internet Awards 2005 website to enable the industry to review and learn from the best practice campaigns. www.internetawards2005.com.au
Footage from the event will be web-cast shortly after the Awards courtesy of Viocorp.
Sponsors
Sponsors include Facilitate Digital (Best of Show), BlueSkyFrog (Best Online Creative), Eyeblaster (Best Use of Online Media Strategy) and Nielsen//NetRating for the Pre-Awards drinks. Founding sponsors include Fairfax Digital, News Interactive, ninemsn, Sensis MediaSmart and Yahoo.
Notes to Editor (1)
Recently released statistics from the ABVS have confirmed the Australian online advertising market grew 61.3% to reach AU$488 million in the year to June 2005, up from $300million the previous year. Compared on a half year basis, the growth is quite dramatic:
1HCY2004 == $163
2HCY2004 == $225
1HCY2005 == $263m
Notes to Editor (2)
Images from each of the winners campaigns are available. Please contact Pru Quinlan for more details.
Ends