| Share

LOCAL FOLKLORE BROUGHT TO LIFE IN NEW AUSSIE FEATURE FILM



“Australian bush folklore has always had a lead character, but now it’s getting it’s own story.”

November 2019: Producers Ben McNeill and Katrina Lubans of Brisbane-based production company Intrinsic

Story have announced the development of a new feature film based around Australia’s revered ‘Drop Bears’,

creatures of folklore with mysterious origins that have haunted tourists and amused locals for generations.


A teaser trailer released online with the #ThreatIsReal hashtag has racked up heavy engagement in recent

days, with over 250,000 views across Facebook and Intrinsic’s other social channels. The decision to produce

the teaser was made as part of the company’s development approach of building and engaging an audience

hard and early, shaping further strategy with deep analysis of the audience data obtained.


“Theatrical release for Australian films is a challenging endeavour at the best of times but we have a character

that is well loved by Aussies and a compelling story to tell. We have an opportunity to tease that and intrigue

an audience from early development, channelling that interest into a production journey that, like our star,

can be widely shared”, says Lubans.


Titled Drop, the film’s director is yet to be announced, with McNeill penning the 100-minute script as dramatic

horror in genre and solemn in tone. Set on a remote sheep farm, the film tells of a family struggling to keep

their property and livelihood intact in the face of horrific drought and encroaching bushfires, as the terrifying

creature is forced into a world that has elected to forget it. With themes of truth, natural disaster, invasion and

differing perspectives of identity, Drop will offer an ambitious and patriotic story for all Australians.


McNeill explains “As a nation of nations, we have legends built on legends and we have characters like the

drop bear. Everyone knows it, but there is no one story about where it came from or why it exists, and we

have a very intriguing idea behind that which goes beyond the idea of the creature as a joke. The film will

offer a moving story that challenges us to look within, look to our history, and ask ourselves if this creature is

symbolic perhaps of something deeper, something we continue to tussle with as a country. As such, it might

not be a story we expect as a nation - but we believe it’s the story we need.”


McNeill, 35, was a producer and driving force behind the poignant organ transplant feature Dying to Live,

released to cinemas in 2018 by Madman and Demand.Film, and later televised by SBS. The film stirred

Australians to think about their future, and its distribution utilised a powerful social impact campaign funded

through Documentary Australian Foundation and Good Pitch Australia.


The Drop producing duo have launched a $50,000 Indiegogo crowdfunding campaign to support a ‘Proof of

Concept’ short for funders and the wider market, complementing further development funding through

screen agencies and private investors. The feature, to be shot in Queensland and New South Wales with an

expected budget of $4m, is slated to descend upon cinemas in late 2021 following an expected festival

campaign.


Media enquiries/interview requests: Ben McNeill (Producer), ben@intrinsicstory.com.au, (07) 3102 4592.

Film Website and Teaser Trailer: www.Drop.Movie

Development Press Kit: www.Drop.Movie/Media

Indiegogo Campaign Site: https://igg.me/at/dropmoviepoc/x/22375536#/

Production Company Website: www.IntrinsicStory.com.au