E.piphany Introduces E.piphany Interaction Advisor For Retail Finance
Announcement posted by E.piphany 27 Mar 2003
Solution Optimises Inbound Interactions for Retail Finance Industry; Improves Cross-Sell across Multiple Channels; Delivered ROI at HBOS in Six Months
E.piphany, Inc. (Nasdaq: EPNY), a full-suite provider of customer relationship management (CRM) software, today announced the immediate availability of E.piphany Interaction Advisor for Retail Finance. This new solution combines contextual and historical customer data to turn inbound customer interactions into immediate opportunities that increase cross-sell revenue and improve customer retention. The solution includes pre-packaged data models, business processes, and campaign templates reflecting best practices for retail finance companies, and allows for customer implementations to be deployed in a matter of weeks.
Gartner, Inc. reported in a recent study that 30 percent of retail financial service companies described cross selling as their primary means for revenue growth. Yet when interacting with customers - with anything from account questions to fee complaints - retail finance organisations are hamstrung by an inability to pull knowledge about that customer from multiple sources and communications channels to capitalise immediately upon the customer's attention and interest. [Gartner, Inc. "Selling: The CRM Strategy for Driving Revenue Growth," August 2002; Kim Collins]
The availability of E.piphany Interaction Advisor for Retail Finance marks the end of this lost opportunity for retail financial services companies. Building on patented real-time data analytics capabilities, E.piphany Interaction Advisor embeds new best practices to tackle the critical pain points in retail finance. The solution works across multiple channels in a coordinated fashion and offers the ease and flexibility to adapt to existing technology systems. E.piphany Interaction Advisor has delivered immediate business value to some of the world's largest retail finance companies.
HBOS Plc, which has already implemented E.piphany Interaction Advisor across telephone, Interactive Voice Response (IVR), and branch bank channels, received full payback within six months and generated increases in offer acceptance rates of more than 55 percent from top selling agents. "The E.piphany software solution has helped to transform our business in the departments and channels where it is deployed," said Ruth Southern, head of CRM development, marketing and customer relations, at Halifax. "Our customers benefit from a more relevant experience with the bank. Our employees now have the confidence to promote our financial products to customers because the solution intelligently guides them to the most appropriate offer selection for each individual customer."
"Today the industry is focused on retaining customers, delivering a consistent customer experience, and expanding wallet share from their best customers" said Chris Ciauri, vice president and general manager, E.piphany Asia Pacific. "With our impressive roster of retail finance customers, we've captured and embedded a great deal of financial services expertise in our product. E.piphany Interaction Advisor for Retail Finance creates a complete customer view and combines it with powerful, real-time analytics to improve the customer experience and generate additional revenue at the exact moment of interaction."
E.piphany Interaction Advisor for Retail Finance can turn every inbound customer interaction into an immediate business opportunity. The system takes real-time behavior from telephone calls, the Web, branches, and ATMs, and blends it with customer demographics, transactional data, and other information from across the enterprise. Guided by strategies set by the marketing user, the system combines this data with sophisticated on-line analytic technologies to calculate offer acceptance probabilities, and selects and presents the best offer for each individual customer. As customers accept and decline offers, the self-learning analytics continuously adjust predictive models to improve customer interactions without human intervention.
E.piphany also announced today the E.piphany Interaction Advisor for Telecommunications. This solution helps companies to leverage inbound customer contacts to reduce churn, increase cross-sell and optimise the value of each customer relationship. E.piphany Interaction Advisor for Retail Finance and for Telecommunications are both available immediately, and can be purchased as an individual solution or in combination with other elements of the E.piphany E.6 CRM software suite.
About E.piphany
E.piphany is a leading provider of marketing, sales, and service solutions for the largest global enterprises. The company's integrated CRM suite, the E.piphany E.6 software solution, is driven by real-time intelligence to enable global businesses to understand their customers and take the optimal actions to improve customer satisfaction, increase revenue, and reduce costs. E.piphany E.6 solutions are built on the industry's most advanced, component-based CRM platform, resulting in fast and easy deployment and adoption. Leading companies, including more than 35 of the Fortune 100, use E.piphany software products to enhance their customers' experiences, enable organisational effectiveness, and drive value. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Europe, Asia Pacific, Japan, and Latin America. For more information, visit us at www.epiphany.com .
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E.piphany and the E.piphany logo are trademarks of E.piphany, Inc., registered in the United States and other jurisdictions, and E.6 is a trademark of E.piphany, Inc. All other trademarks are the property of their respective owners.
This press release contains forward-looking statements regarding E.piphany products and product features. The success of the products described above of E.piphany may differ from the results discussed or forecasted in the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, but are not limited to: risks associated with new versions and new products; compatibility of E.piphany's software with other software programs; delays in the development or release of new applications or application enhancements; customization, deployment and/or operational delays or errors associated with E.piphany's applications or those of third parties; implementation of products and services; existence of errors or defects in products; rapid technological change; significant current and expected additional competition; and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of E.piphany are included in E.piphany's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. E.piphany assumes no obligation to update the forward-looking statements in this press release.
Gartner, Inc. reported in a recent study that 30 percent of retail financial service companies described cross selling as their primary means for revenue growth. Yet when interacting with customers - with anything from account questions to fee complaints - retail finance organisations are hamstrung by an inability to pull knowledge about that customer from multiple sources and communications channels to capitalise immediately upon the customer's attention and interest. [Gartner, Inc. "Selling: The CRM Strategy for Driving Revenue Growth," August 2002; Kim Collins]
The availability of E.piphany Interaction Advisor for Retail Finance marks the end of this lost opportunity for retail financial services companies. Building on patented real-time data analytics capabilities, E.piphany Interaction Advisor embeds new best practices to tackle the critical pain points in retail finance. The solution works across multiple channels in a coordinated fashion and offers the ease and flexibility to adapt to existing technology systems. E.piphany Interaction Advisor has delivered immediate business value to some of the world's largest retail finance companies.
HBOS Plc, which has already implemented E.piphany Interaction Advisor across telephone, Interactive Voice Response (IVR), and branch bank channels, received full payback within six months and generated increases in offer acceptance rates of more than 55 percent from top selling agents. "The E.piphany software solution has helped to transform our business in the departments and channels where it is deployed," said Ruth Southern, head of CRM development, marketing and customer relations, at Halifax. "Our customers benefit from a more relevant experience with the bank. Our employees now have the confidence to promote our financial products to customers because the solution intelligently guides them to the most appropriate offer selection for each individual customer."
"Today the industry is focused on retaining customers, delivering a consistent customer experience, and expanding wallet share from their best customers" said Chris Ciauri, vice president and general manager, E.piphany Asia Pacific. "With our impressive roster of retail finance customers, we've captured and embedded a great deal of financial services expertise in our product. E.piphany Interaction Advisor for Retail Finance creates a complete customer view and combines it with powerful, real-time analytics to improve the customer experience and generate additional revenue at the exact moment of interaction."
E.piphany Interaction Advisor for Retail Finance can turn every inbound customer interaction into an immediate business opportunity. The system takes real-time behavior from telephone calls, the Web, branches, and ATMs, and blends it with customer demographics, transactional data, and other information from across the enterprise. Guided by strategies set by the marketing user, the system combines this data with sophisticated on-line analytic technologies to calculate offer acceptance probabilities, and selects and presents the best offer for each individual customer. As customers accept and decline offers, the self-learning analytics continuously adjust predictive models to improve customer interactions without human intervention.
E.piphany also announced today the E.piphany Interaction Advisor for Telecommunications. This solution helps companies to leverage inbound customer contacts to reduce churn, increase cross-sell and optimise the value of each customer relationship. E.piphany Interaction Advisor for Retail Finance and for Telecommunications are both available immediately, and can be purchased as an individual solution or in combination with other elements of the E.piphany E.6 CRM software suite.
About E.piphany
E.piphany is a leading provider of marketing, sales, and service solutions for the largest global enterprises. The company's integrated CRM suite, the E.piphany E.6 software solution, is driven by real-time intelligence to enable global businesses to understand their customers and take the optimal actions to improve customer satisfaction, increase revenue, and reduce costs. E.piphany E.6 solutions are built on the industry's most advanced, component-based CRM platform, resulting in fast and easy deployment and adoption. Leading companies, including more than 35 of the Fortune 100, use E.piphany software products to enhance their customers' experiences, enable organisational effectiveness, and drive value. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Europe, Asia Pacific, Japan, and Latin America. For more information, visit us at www.epiphany.com .
###
E.piphany and the E.piphany logo are trademarks of E.piphany, Inc., registered in the United States and other jurisdictions, and E.6 is a trademark of E.piphany, Inc. All other trademarks are the property of their respective owners.
This press release contains forward-looking statements regarding E.piphany products and product features. The success of the products described above of E.piphany may differ from the results discussed or forecasted in the forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include, but are not limited to: risks associated with new versions and new products; compatibility of E.piphany's software with other software programs; delays in the development or release of new applications or application enhancements; customization, deployment and/or operational delays or errors associated with E.piphany's applications or those of third parties; implementation of products and services; existence of errors or defects in products; rapid technological change; significant current and expected additional competition; and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of E.piphany are included in E.piphany's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. E.piphany assumes no obligation to update the forward-looking statements in this press release.