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How to use content marketing to grow your Shopify eCommerce website

Announcement posted by Lethal Pty Ltd 16 Jan 2020

Strong content marketing is a sure-fire way to make your audience feel connected and engaged with your brand.

Why do you want this connection? Because customers who are ‘fully connected’ are over 50% more valuable than just highly satisfied customers.

How do you make this connection with your customers? Through creating strong, engaging, content, putting it out there, then closing the sale.

Read on for some tips and tricks on how you can use content marketing to turn your ‘maybe’s’  into ‘sales.’

The sales funnel and why your content should be stage-specific.

Two-thirds of traffic to your ecommerce website are new visitors who will never visit again. This means the remaining third are returning visitors, trying to learn more and decide whether to buy or not. These consumers can visit up to five times before actually buying.

Content creation to compliment your eCommerce website can boost sales and traffic, as 70% of your customers would rather learn about your business from an article than an advertisement. It is a top-of-funnel strategy that will grab your visitors from the moment they come to your online store.

People will discover your website, think about the product, think some more, forget completely, see your retargeting ad, and they may finally choose to buy.

By understanding the way people buy, you can create specific content tailored to their needs, guiding them further down the sales funnel.

The sales funnel has three basic stages:

  1. Awareness
  2. Consideration
  3. Decision

Tailored content for each stage is crucial; people still in the awareness stage are not ready to buy, therefore content revolving around a hard-sell strategy will likely fall on deaf ears.

Instead, this is the perfect time to inform, educate and build brand awareness.

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