Adrian Johnstone, co-founder and chief commercial officer, added, “With so much pressure across both advice and super, we are deeply committed to extending our platform to add even more value. Whether our clients are looking to improve client, member or employer relationships or they’re wanting to reduce the burden of compliance, we’re right there.”

Driven by a passion for the client experience, Practifi’s collaborative platform connects the tools needed to drive efficient operations so our clients can concentrate on building trust and positive relationships with their clients.

Carter Griffin, general partner of Updata, added, “In a competitive market, Practifi has created a tool that enables growth, compliance, and efficiency for financial advice firms and superannuation funds. We invested in Practifi because they have a genuine vision for an industry that needs revolutionising. We‘re excited to be partnering with them as they build exciting new features and create a more innovative financial services solution.”

Updata Partners is a leading technology growth equity firm based in Washington, DC. Led by an investment team averaging more than 25 years of technology experience, Updata invests in high-growth software and software- driven businesses where the combination of its capital and operating experience will help accelerate success. To learn more, visit updata.com.

More than a CRM, Practifi is a business management platform designed for growing financial advice businesses around the world. Practifi allows financial advisors, family offices and broker dealers to effortlessly manage their client relationships, monitor compliance and automate workflows, all through an easy-to-use interface. To learn more, practifi.com.