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SYDNEY BASED GROW DIGITALLY CEO, TEJAS OZA, FEATURED IN CIOREVIEW FOR UNIQUE B2B CLIENT ACQUISITION FRAMEWORK.

Announcement posted by Grow Digitally 01 Mar 2020

Grow Digitally’s one-of-a-kind B2B Client Acquisition (BCA) Framework combines the principles of account-based marketing, inbound marketing and the HubSpot platform to deliver sales pipeline growth.

Sydney, Australia - Marketing consulting company Grow Digitally’s Founder and CEO Tejas Oza, featured in a recent interview with CIOReview, talked about how the company’s unique B2B Client Acquisition (BCA) framework is assisting SaaS companies in strengthening their sales pipeline and boosting their revenue. This BCA Framework incorporates account-based marketing (ABM), inbound marketing and the HubSpot marketing platform to enable businesses achieve their growth goals. 


The BCA framework involves Grow Digitally’s team developing ABM campaigns that target the key decision makers/influencers in identified key accounts, and nurturing them through curated content valuable for their roles. The team helps businesses create marketing and sales alignment, and consistently build their sales pipeline. This is achieved through the HubSpot platform, that helps teams execute, view, and track campaigns at an account level and measure the exact ROI. 


On successfully implementing the BCA framework for a bootstrapped SaaS company that creates export software solutions, Grow Digitally’s Founder and CEO Tejas Oza said, ”By understanding their business processes, we developed marketing strategies and identified opportunities that will double the revenue in the next two years.”


Elaborating further, Tejas talked about how HubSpot is a key element in the BCA framework. Apart from marketing automation, HubSpot also supports the sales team in planning their tasks, scheduling follow-ups, nurturing the target audience by relevant messages, and converting them at various stages of the sales pipeline. Grow Digitally’s framework focuses on creating automated and personalised interactions to enhance a customer’s experience with the business. In the BCA framework, Grow Digitally has also introduced customisable playbooks and plug-and-play campaign templates -  developed and executed on HubSpot. 


Tejas Oza added,''Our framework, combined with a combination of technologies and execution plans is already allowing the client to target 100 specific potential clients. With a well-established sales pipeline put in place, prospective client engagement has improved by 202 percent.”


Grow Digitally intends to assist 200 businesses in doubling their revenue, within the next 5 years by backing them up with software, consulting, digital solutions and offline training. The company plans to introduce AI driven products that can be integrated with HubSpot. While currently headquartered in Sydney, Australia, Grow Digitally also aims to expand in New Zealand, Singapore and the US. 


About Grow Digitally

Grow Digitally is a new-age marketing consultancy focussed on delivering ROI-driven growth marketing for businesses across industries. Their services include account based marketing (ABM), inbound marketing, HubSpot implementation and management, and a range of other services to aid marketing and sales teams. Grow Digitally has partnered with HubSpot and Drift, two industry leading mar-tech platforms. They work with a host of world-class mar-tech tools and solutions to help their customers with the best tech stack that powers their revenue generation goals.