The Hub unlocks the door for MMP World Wide to better serve its global network
Announcement posted by CtrlShift 09 Mar 2020
AUSTRALIA / SINGAPORE, 9 March 2020 - Technology company CtrlShift is taking its enterprise advertising software, The Hub, across the globe with leading premium programmatic marketplace provider, MMP World Wide.
MMP World Wide has been taking a proactive approach to consolidate activation and reporting, in its mission to maximise the efficiency of its media buying practice. Agnostic in the way they operate, MMP World Wide went through a rigorous evaluation process to search for a multi-channel platform to empower its trading team to execute business-critical strategies and deliver world-class results for its clientele. “Being mindful of the impact that emerging technologies can yield has put us top-of-mind with forward-looking clients. Working closely with our team, our clients are able to understand the nuances of programmatic and its role in delivering maximum efficiency through optimised spending across a multi-channel environment,” said Ayman Haydar, CEO of MMP World Wide.
With The Hub, MMP World Wide can now access multiple industry-leading, pre-evaluated platforms via a single-login, allowing them to advertise across search, social, programmatic and various media buying platforms that connect to a wide-ranging audience network. The Hub is integrated with the likes of MediaMath, AppNexus, iPinYou, Zemanta, Amobee, Verizon Media, Facebook and DV360, and connect into ad servers and DMPs.
The Hub also provides an automation layer that complements the extensive knowledge and goal-oriented strategies of MMP World Wide’s trading team, allowing them to optimise campaigns from inception to execution and post-campaign in a near real-time environment for maximum efficiency.
MMP World Wide’s first campaign for a tourism brand deployed through The Hub connected its client to an extensive audience network across 40 countries. Utilising engaging video formats across over-the-top platforms, skin video and outstream, the campaign delivered more than 60% viewability and completion rates, exceeding the campaign performance expectations that MMPWW typically achieved in the walled gardens. ”Human and machine must work together, with the former taking the lead and drawing on years of experience, to analyse how strategies can and should be effectively deployed in tandem with the holistic view provided by The Hub,” added Haydar.
“CtrlShift’s vision has always been about providing an optimised and business-efficient solution for brands and agencies looking to target the right audience in an increasingly complex media landscape.With The Hub, we are constantly evaluating and integrating world-class platforms to widen the audience reach for advertisers,” said Paula Harrison, Chief Solutions Officer at CtrlShift.
“Within the next two years, there will be a sharp shift in the channels where advertisers deploy their media spend for maximum efficiency. The definition of programmatic will evolve, including any audience or media that can be accessed in an automated way. And The Hub is more than just an agnostic aggregator to help brands and agencies, like MMPWW, enhance their existing and future media campaigns; it is fast becoming an essential tool for high-performance programmatic trading teams to conceive, execute and optimise results-driven campaigns that deliver on the types of outcomes brands increasingly desire,” added Harrison.
The Hub serves brands and agency trading desks from the financial, technology, travel and publishing sectors. The enterprise advertising software is available globally, serviced by consultation teams in Singapore, Australia, Middle East, Malaysia and the United Kingdom.
About CtrlShift
Headquartered in Singapore, CtrlShift is a technology company that makes digital advertising simple. The Hub, its flagship product, is an enterprise advertising software for unified media planning, activation and insights. It aggregates platforms (social, search, programmatic and more) so that brands and agencies can advertise anywhere with a single login and achieve more.
About MMP World Wide
MMP World Wide (MMPWW) is the leading premium global programmatic marketplace. Powered by state of the art technologies and in partnership with DMPs, MMPWW offers a trading ecosystem with targeted inventory, insights, and analytics. Employing a combination of in-house tech expertise with valuable strategic industry alliances, MMPWW equips its clients with the tools and knowledge to better monetize their digital advertising inventory and improve campaign performance. The company also educates its stakeholders on building a safer media ecosystem through the use of ad-tech solutions. With its headquarters based in Dubai, MMPWW has extended its global operations to service and access over 40 countries, growing network of over 500 publishers and 55 buyers.