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Soprano adds RCS capability to its CPaaS platform as Australian & New Zealand businesses ramp up customer engagement

Announcement posted by KP Communications Limited 20 Apr 2020

Enterprise messaging has key role to play in keeping us connected as we adapt to our ‘new normal’ with social distancing and remote working now business as usual

Sydney - 20 April 2020 – Soprano Design, a global leader in cloud-based communications platform-as-a-service (CPaaS) solutions, has launched an updated version of its successful omni-channel rich messaging platform, Soprano Connect, into the Australian and New Zealand (ANZ) markets. Soprano Connect, now integrated with rich communication services (RCS) support, offers businesses and Government organisations more mobile channel choice for building trusted mobile interaction campaigns to keep them connected with key stakeholders.

Enterprise messaging solutions have a key role to play in keeping us connected as we adapt to our ‘new normal’ with social distancing and remote working remaining ‘business as usual’ even as we start to plan for the transition out of lockdown. Operating in a world that keeps us physically isolated, means our need to communicate to maintain and build relationships or deliver mission-critical information has never been more important, says Soprano Founder and Chairman Dr. Richard Favero. 

“We know intuitively that our healthcare providers and other frontline emergency responders need trusted communication that enables them to issue instructions and receive information to make timely and informed decisions, but the problems are not limited only to those managing on the front lines. 

He continues, “Many of our business customers are re-evaluating priorities and procuring essential internal and B2C rapid-response, staff-safety and customer notification tools that can keep people connected and informed. They have also been developing new communication technology initiatives to cope with new pressures in areas like logistics, supply chain and courier services. Our new RCS capability means these businesses who are re-prioritising have access to a new option for a more engaging mobile experience, which may unlock innovative scenarios not previously possible.”

Soprano says that usage of its enterprise messaging platform is up by 15% in March versus February and 23% versus the same period last year. Markets and Markets projects the global RCS market size to grow to $3.3 billion by 2024 and shows the healthcare vertical growing at a faster than average rate. Businesses are turning to mobile technology as their ‘digital storefront’, and where needed, their rapid response centre, to keep them connected to customers and citizens. 

Soprano’s enterprise messaging solutions are used by over 3400 enterprise and Government customers globally, including more than 100 of the Forbes Global 2000 firms. It counts AT&T, Telstra, BT, Vodafone, Orange, Starhub, Smart and Celcom among those telco partners that use its trusted platforms. 




About Soprano: Founded in 1994 in Sydney, Soprano Design is an award-winning global software design firm. Soprano’s powerful digital transformation omni-channel communication platform is revolutionising the way enterprises and governments around the globe engage with mobile users. An array of smart applications and programmable interfaces, integrated using little or no code, enables organisations to automate communications (and audit all interactions), to be more productive, and make life easier and safer for their customers.