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SMC Networks Appoints the Cellnet Group

Announcement posted by SMC Networks 04 Sep 2001

SMCs Distribution set for ANZ
SMC Networks, a leading solutions provider of networking hardware products, announced today the appointment of the Cellnet Group of companies as authorised distributor. Representing Cellnet in Australia, is IT Wholesale and Cellect IT in New Zealand.

Joining ASI Solutions in Australia and Agate Technology in New Zealand, Cellnet brings to SMC Networks a range of resellers not previously targeted be SMC. While ASI continues to focus on the telecommunications and OEM sector for SMC, IT Wholesale and Cellect will market to their existing customers base, the small to medium resellers. Although we have increased the number of brands we represent through recent acquisitions, said Santo Pappalardo, IT Wholesale General Manager, we still lacked a leading networking brand. SMC not only filled this space but also compliments these brands and the SME market we focus on.

After recently joining SMC Networks himself, Michael Calculli, SMC's Country Manager for Australia and New Zealand, embarked on his first task to evaluate their current distributors and possibly appoint new ones. Having been in distribution for so long, the last thing I wanted to do was appoint distributors who compete head-on for the same business, I never understood that strategy, said Calculli. It makes more sense appointing distributors who assist you in targeting different sectors of the market, he said.

SMC is a well-priced, well-positioned networking vendor aimed at the small to medium business market. Calculli believes the distributor partners selected will do a great job. I am looking forward to working with my new distribution partners. said Calculli. We are offering these partners such a great program including very healthy margins and proactive marketing as well as a range of networking products for the desired markets, he concluded.

SMC Networks - 25 Years in the Making

SMC Networks, a subsidiary of Accton Technology Corp, is a leading solutions provider of network products engineered to increase the performance and productivity of small-to-medium size organizations. SMC Networks award-winning products and technologies are based on a long track record of successes dating back to 1971. From the semiconductor boom of the 70s to the network boom of the 80s, SMC has been there with the right product mix, training, lifetime warranties and powerful customer service and support systems.

As one of the true market leaders in developing state-of-the art networking products for small and mid-sized businesses, SMC is delighted to be selected by Compaq as the company of record to fulfill the networking needs of its existing customer base. SMC Networks will continue Compaqs long standing tradition of providing affordable products with the highest level of customer service satisfaction