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Pure Planet Club experience 100% increase in subscriptions

Announcement posted by 360PR 03 Jun 2020

Over the past two months, Australian plastic-free household subscription brand, Pure Planet Club, has experienced a 100% increase in subscribers to their home delivery toilet tissue subscriptions. The initial growth can certainly be attributed to the Covid-19 #toiletpapergate, however, they are predicting growth to continue as more and more Australian are looking to support local business and are going green.

Christina Kjaergaard, Commercial Manager, Pure Planet Club says, “As an Australian business navigating Covid-19, we’ve all had our struggles, whether it’s working with clients whose businesses have been shut down, to dealing with an unexpected increase in sales and delays on deliveries. Who would have thought being in the toilet tissue business would be considered a safe option under a pandemic!

“Our uptake in new subscribers hasn’t slowed down as a result of the supermarket shelves returning to normal and we truly believe that they will continue to grow. The feedback we’re getting from our new subscribers is that the pause we’ve all experienced in various ways during isolation has given the opportunity to rethink the way they do things, get back to basics and make better choices for the long-term,” said Christina.

About Pure Planet Club’s Toilet Tissue:
  • Pure Planet's 3-ply Toilet Tissue is 100% natural, plastic-free and plant-based.
  • It’s made from renewable bamboo, so it’s recyclable, biodegradable and sustainable.
  • Septic-safe, vegan-friendly, cruelty-free and BPA-free, making it the most guilt-free toilet tissue available.
  • Unlike conventional toilet paper, which is usually wrapped in plastic, their toilet tissue rolls are individually hand-wrapped in paper featuring pretty marine-inspired designs with fun facts about the environment.
Pure Planet Club Double Length 3 Ply Tree-Free Rolls feature 300 sheets per roll with 36 rolls per box. They are available online now from www.pureplanetclub.com at an RRP of $52.20 for subscribers, who can choose their own delivery schedule from every week to once every 20 weeks, or as a one-off purchase at an RRP of $58.00 including delivery.

About Pure Planet Club:
Pure Planet Club are the creators of tree-free and plastic-free toilet tissue, household and beauty products. Their mission to save the planet by keeping our forests green and oceans clean began in 2017 with their toilet tissue made from bamboo waste. In 2019 they launched their first beauty products including organic and plastic-free lip balms.
www.pureplanetclub.com