Social Q Launch: the Booking System to Disrupt the Disruptor

Virtual queuing and shop-by-appointment platform, Social Q, has businesses jumping for joy and shoppers jumping queues, as Australian businesses and consumers adjust to new social distancing guidelines.

Launching on 9 June 2020, Social Q is a shop/dine-by-appointment & queue-management platform for retail and hospitality venues. Drawing on over 30 years of experience in the retail and tech space, Social Q has been developed by Dean Cherny, the Melbourne entrepreneur behind storePlay and Marketing Melodies.

The platform is designed to mitigate crowds queueing outside shops and restaurants and to ease some of the frustrations being felt by shoppers as a result of social distancing measures. 

“Time is our most precious commodity and too valuable to be wasted waiting in queues. Social Q allows shoppers to pre-book an appointment online and skip to the front of the queue when they arrive,” says Social Q founder, Dean Cherny.

“Social Q’s virtual queuing system can improve the consumer experience to ensure customers enter a store with a positive mindset and ready to purchase,” says Cherny.

“We’ve seen how retail has evolved with the times, and this is just the next step, a merging of online and brick-and-mortar offerings. Why would you want to wait outside a shoe shop with your kids for 45 minutes, stressed about social distancing, when you could arrive at a pre-booked time and walk straight through the door?” explains Cherny. “The retailer even knows you’re looking for new school shoes before you’ve entered. It’s a reimagined shopping experience that’s about health and safety, but also bringing back joy to what has previously been quite a stressful experience.”

For consumers

• Arrive at a store/restaurant/cafe and find it is at capacity? Scan the Social Q QR code in the shop window and join the virtual queue. Social Q will hold your place in the queue and send you a text message when it’s time to enter.

• Pre-book appointment times online and then jump to the front of the queue when you arrive at the store. No waiting around.

• Tailor the shopping experience to your needs. Book in for click & collect so staff can have your package waiting at the counter when you arrive, or shop by occasion.

• ‘Squad Shopping’ is the latest retail trend emerging from Asia. Book out the store during off-peak times for you and your friends

For businesses

• Take the frustration out of queuing to ensure your customers enter with a positive mindset and ready to purchase

• Our technology, your website. Social Q offers customised branding for seamless integration into your own website

·       Include specific questions at the time of the booking to make visits as streamlined as possible. 

• Empower your staff to manage social distancing measures

• Track foot-traffic and use appointment data to optimise staffing ratios to maximise sales

Dining out in Victoria

• In addition to the above benefits, diners can check-in using their mobile phone which is required for contact tracing in Victoria and some other states

For more information, visit http://socialq.net