Homepage Impressions Marketing Communications newsroom

Prolong fresh food at home: in conversation with Massimo Mele

Announcement posted by Impressions Marketing Communications 22 Jun 2020

Renowned Australia chef, Massimo Mele, uses beeswax wraps to keep vegetables fresher for longer

Prolong fresh food at home: in conversation with Massimo Mele

 

  • Tasmanian eco entrepreneur adds youthful voice to low waste living
  • Podcast Life Freshly Sorted offers guidance with food, environment and mindset
  • Renowned Australia chef, Massimo Mele, uses beeswax wraps to keep vegetables fresher for longer

 

June 2020: Ask anyone about Tasmania’s appeal and they will reel off a list of must-see tourist locations, and undoubtedly make mention of the wine and the food, but ask renowned chef Massimo Mele, and he will offer a deeper insight. Massimo, being raised between Tasmania and Italy as a child, has developed an appreciation of the source (and the sauce!) through years of helping his family produce passata; a long-standing family tradition. The lessons learnt at home surrounded by his family carried his passion through to a flourishing cheffing career between Tasmania, Melbourne, Sydney and overseas.

 

Massimo  was at the top of his game leading Sydney restaurants and appearing as a regular guest on numerous national television shows when he felt the urge for a more wholesome and family orientated lifestyle. He has spent the last five years reconnecting with his local Tasmanian farming and producer networks to launch Grain of the Silos restaurant in Launceston, and is based in Hobart with his young family. Eager to return to Italian roots by growing his own food, Massimo was mentored by farming friends whilst creating his own flourishing home seasonal garden.

“When you learn how to grow your own food, there’s no turning back. The motivation is to encourage my son who is now four years old to eat his vegetables! He appreciates them more, as we all do.”

 

Australian eco company, SUSTOMi, is hopeful this period of isolation will inspire the nation to be more mindful of reducing waste in the home. The Hobart-based company sells biodegradable beeswax wraps and silicone food pouches as easy swap-outs to plastics in the home. This low waste movement extends to food handling, inventive recipe ideas and composting hacks via their website, podcast and social media.

 

During the national health pandemic lockdown, Massimo created video series, Quarantine Kitchen, with his son Max, to inspire creative ways to bond with family and eat well during isolation. In a candid moment shared on SUSTOMi’s Life Freshly Sorted podcast, Massimo explained the video series was his therapy during the time of forced change and induced stress on the hospitality industry.

 

“I’ve appreciated getting back to basics during this time. Eating fresh, home grown food from the garden...it doesn’t get better than that. I’ve learnt as a novice gardener from Tasmanian farmers and now I’m more confident than when I first started out.”

 

Massimo’s five fast tips for prolonging the life of fresh fruit and vegetables:

  1. Start with a clean, compartmentalised fridge.
  2. Store your produce in clear containers so you can see everything - try SUSTOMi’s silicone food pouches.
  3. Reduce oxidisation by making products air tight - try SUSTOMi’s beeswax wraps as an alternative to cling wrap.
  4. Inspect your fridge often - what needs using up today? Make a healthy stock for any home made, soup perfect for winter.
  5. Grow your own or buy locally grown fruit and vegetables. Less food miles = longer lasting in your home.

Listen into SUSTOMI’s full podcast with Massimo by visiting the Life Freshly Sorted podcast: https://sustomi.com.au/podcast/

 

For more information on SUSTOMI’s sustainable kitchen and home products, visit: https://sustomi.com.au/

#sustomi

#lowwaste

#growyourown

#foodstorageideas

 

About SUSTOMi

SUSTOMi was established in 2016 by Bronwyn Kidd in Tasmania, Australia. The business mission is to encourage Australians to live healthier, low-waste lives through their philosophy, Your life: freshly sorted.

 

SUSTOMi hosts a podcast, Life freshly sorted, featuring special guests offering their wisdom on low-waste living. This podcast is available on a number of platforms including iTunes and Spotify.

 

Alongside its educational value, SUSTOMi also sells alternatives to household plastics to help shift consumption habits. These products include beeswax wraps, silicone fridge pouches and silicone lids.

 For images email Tracey@impressionsmc.com.au