Vikki Howorth Appointed Head of Ogilvy Public Relations Worldwide Asia Pacific Technology Practice
Announcement posted by Howorth 30 May 2003
Ogilvy Public Relations Worldwide (Ogilvy PR) today announced that Vikki Howorth, co-founder and director of its Australian technology practice, Howorth Communications, has been appointed head of Ogilvy PR's Asia Pacific technology practice.
Vikki is working with the Asia Pacific technology practice management team to drive Ogilvy PR's capabilities further across the region, ensuring all regional offices are well connected and working on more regional business together.
Howorth Communications is an Ogilvy PR Worldwide Company and Australia's largest specialist technology public relations firm. Howorth became part of Ogilvy PR in April 2001.
Ogilvy PR was recently chosen as Asia Pacific Network of the Year by leading industry publication PRWeek. Through a series of acquisitions, new hires and organic growth, Ogilvy PR Asia Pacific provides an array of specialist services to IT&T clients from dedicated practices housed in 19 offices in 12 countries and territories.
"Ogilvy PR has spent the last few years focusing heavily on building up its technology practice throughout Asia Pacific. We've now emerged as the largest technology public relations practice in Asia Pacific," said Vikki Howorth. "Following two challenging years for the IT industry, we are seeing the first signs of a broader recovery across the region with market leaders from across the IT&T sectors boosting their investment in public relations services and talent.
"We're also seeing a lot more companies establishing and growing offices in Asian markets outside their home countries, and clients are looking for a more co-ordinated Asia Pacific approach to address their communication needs," she said.
-ENDS-
About Ogilvy PR's Regional Technology Practice
Ogilvy PR has a dedicated technology practice in 19 of its 24 offices in 12 countries and territories (Australia, India, Hong Kong, Korea, Japan, China, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Philippines).
In the past two years, three of Asia Pacific's top PR firms specialising in technology have chosen to be acquired by Ogilvy PR: Howorth Communications in Australia, H-Line in China, and Era in Taiwan. In addition, Ogilvy PR has made a strategic investment in PRAP, Japan's largest international PR firm, which handles a significant volume of IT sector work.
About Ogilvy PR
Ogilvy Public Relations Worldwide has received the honour of being named the top agency of the year three years in a row by top industry publications around the world. The Holmes Report first named Ogilvy Public Relations "Agency of the Year" in 2000. In 2001, PR Week named Ogilvy Public Relations "Agency of the Year" in the US and most recently named the agency 2002 "Network of the Year" in Asia. Headquartered in New York, Ogilvy PR partners with clients throughout the world from its offices in 60 markets across the United States, Europe, Asia, Australia and Africa. Ogilvy PR has specialty practices in Corporate, Entertainment, Health & Medical, Marketing, Public Affairs and Technology. Through Feinstein Kean Healthcare, Ogilvy PR provides business and communication consulting to biotechnology companies. Ogilvy PR is part of the WPP Group, the world's largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.
Vikki is working with the Asia Pacific technology practice management team to drive Ogilvy PR's capabilities further across the region, ensuring all regional offices are well connected and working on more regional business together.
Howorth Communications is an Ogilvy PR Worldwide Company and Australia's largest specialist technology public relations firm. Howorth became part of Ogilvy PR in April 2001.
Ogilvy PR was recently chosen as Asia Pacific Network of the Year by leading industry publication PRWeek. Through a series of acquisitions, new hires and organic growth, Ogilvy PR Asia Pacific provides an array of specialist services to IT&T clients from dedicated practices housed in 19 offices in 12 countries and territories.
"Ogilvy PR has spent the last few years focusing heavily on building up its technology practice throughout Asia Pacific. We've now emerged as the largest technology public relations practice in Asia Pacific," said Vikki Howorth. "Following two challenging years for the IT industry, we are seeing the first signs of a broader recovery across the region with market leaders from across the IT&T sectors boosting their investment in public relations services and talent.
"We're also seeing a lot more companies establishing and growing offices in Asian markets outside their home countries, and clients are looking for a more co-ordinated Asia Pacific approach to address their communication needs," she said.
-ENDS-
About Ogilvy PR's Regional Technology Practice
Ogilvy PR has a dedicated technology practice in 19 of its 24 offices in 12 countries and territories (Australia, India, Hong Kong, Korea, Japan, China, Taiwan, Singapore, Malaysia, Indonesia, Thailand, Philippines).
In the past two years, three of Asia Pacific's top PR firms specialising in technology have chosen to be acquired by Ogilvy PR: Howorth Communications in Australia, H-Line in China, and Era in Taiwan. In addition, Ogilvy PR has made a strategic investment in PRAP, Japan's largest international PR firm, which handles a significant volume of IT sector work.
About Ogilvy PR
Ogilvy Public Relations Worldwide has received the honour of being named the top agency of the year three years in a row by top industry publications around the world. The Holmes Report first named Ogilvy Public Relations "Agency of the Year" in 2000. In 2001, PR Week named Ogilvy Public Relations "Agency of the Year" in the US and most recently named the agency 2002 "Network of the Year" in Asia. Headquartered in New York, Ogilvy PR partners with clients throughout the world from its offices in 60 markets across the United States, Europe, Asia, Australia and Africa. Ogilvy PR has specialty practices in Corporate, Entertainment, Health & Medical, Marketing, Public Affairs and Technology. Through Feinstein Kean Healthcare, Ogilvy PR provides business and communication consulting to biotechnology companies. Ogilvy PR is part of the WPP Group, the world's largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.