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Defiant Digital Defines The True Meaning Of A Full Service Digital Marketing Agency

Announcement posted by Defiant Digital 23 Jun 2020

In 2020 many define a 360 digital marketing approach as the very basic philosophy behind integrated online marketing. But as a business owner, what type of agencies can you trust to achieve your digital marketing goals?


We spoke to Sid Pierucci from Defiant Digital about how a full service digital marketing agency can help you implement a 360 marketing approach straight into your business.


But first things first;


What is a full Service Digital Marketing Agency? 


A full service digital marketing agency is an organisation which uses all the resources at its disposal to reach prospects and customers online, within all possible points of contact, and across all digital tactics – inbound and outbound, social, content, SMS and more.


How, specifically, can an agency implement a 360 digital approach to help a business increase revenue?


A 360 digital approach is the holy-grail of marketing in 2020, and it is about taking an informed and holistic view of the entire customer journey – from the discovery, all the way through to purchase, with an informed and data-led action strategy crafted to move this process along as smoothly as possible. 


There have never been so many ways to reach out and communicate with customers and clients. 

With the growth of mobile tech and social networking (among other emerging trends) businesses and agencies each have their own preferred channels and techniques of client’s acquisition and retention. 


Even as recently as a few years back, the best and measurable option a business would have to reach a potential new customer through “targeted” marketing  would be driven by an educated guess. Print and TV didn’t allow for specific data to be traced, measured and analysed. The explosion of digital advertising has thrown open the possibility of much more considered, analytical thinking in this department. It is absolutely crucial to deliver content in the format your customers prefer, whether it’s email, social, SMS or even Voice (think Alexa skills and briefings emerging in the last 12months). This is what a 360 marketing approach is all about.


A big part of being a full service digital marketing agency is reflected in being channel agnostic. Basically, teams will  make decisions based on quantum and qualitative data. They will establish what works best, and then allocate resources and budget for the client  to the areas that are most successful.


Through a 360 digital approach the enhanced level of data at our fingertips allows us to fully understand what an ideal client reacts to across any digital touch points with our business and brand.


We can create an automate a series of marketing actions – based on real data – and then roll out this a specific plan across the media channels that are preferred by our customers. This is all done with the express intent of moving customers and prospects throughout their customer journey, to achieve measurable business outcomes whether its generating a lead or making a sale.



One very important thing to keep in mind is that the sales funnel doesn’t end once  a potential customer is closed and converted. The next step is to deliver outstanding service and after-sales care to the point where they become raving fans and, ideally, brand ambassadors who are willing to advocate and promote your brand to others. 


Continuous touch points across newsletter and SMS are optimal ways to create brand recall and stay relevant in your customer’s mind by creating a powerful level of brand advocacy and nurturing valuable repeat. 

This makes the whole process of a 360 digital approach infinitely more scientific and, in doing so, reduces the hit-and-hope of the conversion strategy because by creating touch-points of retention.


A business ability to not only to focus on generating new sales, nurturing and converting leads, but also deploying attention to existing customers is rooted in the holistic nature of a 360 digital approach -  a 21st century approach that only a full service digital marketing agency is able to achieve.