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Donovan’s Dairy take part in pioneering on-farm experiment – The Multimin Performance Ready Challenge moves into round two

Announcement posted by Virbac Australia Pty Ltd 24 Jun 2020

With round one winners soon to be announced, the creators of the Multimin Performance Ready Challenge - Virbac Australia, is excited to reveal the 11 producers who will take on the Challenge in round two, this June, July, and August.

The Challenge, which follows producers, as they track their experience using trace mineral management in sheep and cattle at high demand production times, will see competitors from New South Wales, Victoria, Queensland, and Tasmania, battle it out in round two.

Dr. Jerry Liu, Multimin Marketing Manager, said: “The Challengers have been selected from an overwhelming number of applications all of them top-quality beef, sheep and dairy producers.”

He added that despite the trying start to the year, the decision to continue with the Multimin Performance Ready Challenge had been the right one.

“The first three months of the Challenge have seen some positive results from producers as well as provided lighthearted competitiveness and relief to the community as well,” he said.

Like round one, round two Challengers will be using Multimin to test the effects on animal fertility, health, and, ultimately, their financial bottom-line over the next three months.

Round two Challengers have already sharing their Multimin program including Jo Jones from Donovan’s Dairy. Donovan’s Dairy in Wye, South Australia supplies over 20 million litres per annum and milks over 2,000 cows. Jo is the herd manager of 2200 head and is hoping by incorporating Multimin into their animal health program they will be able to boost the overall herd health, reduce the amount of lameness in the herd and help the heifer’s transition into the herd easily.

We are also excited to announce that Jo has teamed up with Jodie Solomon who is the Calf Manager at Donovan’s Dairy and will be competing in Round 3 of the Challenge! They will both be buying their Multimin supplies from their local supplier NRI Mount Gambier throughout the Challenge. Interested farmers can follow each of their journeys and read more about the Challengers and their operations via the dedicated Multimin Performance Ready Facebook group: facebook.com/groups/multimin.

Dr. Liu says that he is expecting the round two Challengers to continue the positive trend of Round 1, as the challengers are guided with expert support from veterinarians and livestock nutrition experts, while also working closely with their local Virbac representative.

The following producers will be participating in the Multimin Performance Ready Challenge for round two 2020: Jacqui & Jason Impey (NSW), Ben Ree (NSW), Carlie Barry (VIC), Justin Hall (VIC), Joanne Jones (SA), Richard & Cynthia Stark (QLD), Troy Mostert (WA), Kymberly Teelow (QLD), Emma Patterson & Jake Berghofer (QLD), David Thallon (QLD), and Lester Rainbow (TAS).

With two rounds still to go, the Challenge remains open for applicants interested in winning the experience of a lifetime tailored to their professional development and farming system, plus 12 months’ worth of Multimin. Anyone interested should apply at www.multiminchallenge.com.

At the end of each of the four rounds, two challengers will go on to compete in the finals with the winner selected by a panel of expert judges. At the end of the Challenge, a national “People’s Choice” winner will also be chosen by the public from the eight finalists and awarded a further six-month supply of Multimin.

Challengers will then go into the running to win an overseas trip for two to the USA tailored to their professional development and farming system, plus a 12-month supply of Multimin. Second and third runners up will also receive six months of free Multimin.

Ends.

 

Media Enquiries:

Kyleen Partridge - C7EVEN COMMUNICATIONS

(02) 6766 4513

kyleen.partridge@c7even.com.au
 

Please note profile introductions of each challenger are also available. SUPPLIED PHOTO CAPTION: Jo Jones and Jodie Solomon from Donovan’s Dairy are ready to take on rounds two and three of the Multimin Performance Ready Challenge.
 

About The Multimin Performance Ready Challenge

The 2020/2021 Multimin Performance Ready Challenge (MPRC) – a 12-month program that will see up to 75 Australian farmers experience firsthand the benefits of trace mineral management at high demand production times in sheep and cattle.


About Multimin

Virbac’s Multimin Injection is a trace mineral top-up that rapidly increases trace mineral levels in cattle and sheep for use during high demand periods. Providing selenium, copper, manganese, and zinc at strategic times of the production cycle has been shown to improve livestock health and fertility, thus optimising livestock productivity.