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Winnaleah local in pioneering on-farm experiment – The Multimin Performance Ready Challenge moves into round two

Announcement posted by Virbac Australia Pty Ltd 24 Jun 2020

With round one winners soon to be announced, the creators of the Multimin Performance Ready Challenge - Virbac Australia, is excited to reveal the 11 producers who will take on the Challenge in round two, this June, July, and August.
 

The Challenge, which follows producers, as they track their experience using trace mineral management in sheep and cattle at high demand production times, will see competitors from New South Wales, Victoria, Queensland, South Australia, Western Australia and Tasmania, battle it out in round two.
 

Dr. Jerry Liu, Multimin Marketing Manager, said: “The Challengers have been selected from an overwhelming number of applications all of them top-quality beef, sheep and dairy producers.”

He added that despite the trying start to the year, the decision to continue with the Multimin Performance Ready Challenge had been the right one.
 

“The first three months of the Challenge have seen some positive results from producers as well as provided lighthearted competitiveness and relief to the community as well,” he said.

Like round one, round two Challengers will be using Multimin to test the effects on animal fertility, health, and, ultimately, their financial bottom-line over the next three months.
 

Local Tassie, and round one Challenger Rosie Davenport has said “After watching webinars and talking to our mentor we decided to use Multimin across multiple animal classes. The improvement in the overall health and immune response of these animals has resulted in less drop back at weaning, fewer cases or pink eye, mastitis and retained membranes.”
 

Rosie purchases Multimin from Serve-Ag Scottsdale and has said that she will be repeating a number of the Multimin treatments that she has trialed through the Multimin Performance Ready Challenge.

Rosie is just one of the many producers who achieved positive results in round one.
 

Dr. Liu says that he is expecting round two Challengers to continue this positive trend, as they are guided through the Challenge with expert support from veterinarians and livestock nutrition experts, while also working closely with their local Virbac representative.
 

The following producers will be participating in the Multimin Performance Ready Challenge for round two 2020: Jacqui & Jason Impey (NSW), Ben Ree (NSW), Carlie Barry (VIC), Justin Hall (VIC), Joanne Jones (SA), Richard & Cynthia Stark (QLD), Troy Mostert (WA), Kymberly Teelow (QLD), Emma Patterson & Jake Berghofer (QLD), David Thallon (QLD), and Lester Rainbow (TAS).
 

Round two challenger Lester Rainbow from Winnaleah TAS has said about taking part in Round 2 of the challenge that “I have been using Multimin for over 10 years and I couldn’t believe that many local producers didn’t know about the product. Multimin is a staple in our animal health program and I think the Multimin Challenge goes to show the importance of farmer to farmer communication! I am excited to contribute to the competition over the next three months.” Lester is also looking forward to working with his local Multimin supplier, Roberts Scottsdale.

 

Interested farmers can follow each of their journeys and read more about the Challengers and their operations via the dedicated Multimin Performance Ready Facebook group: facebook.com/groups/multimin.
 

With two rounds still to go, the Challenge remains open for applicants interested in winning the experience of a lifetime tailored to their professional development and farming system, plus 12 months’ worth of Multimin. Anyone interested should apply at www.multiminchallenge.com.
 

At the end of each of the four rounds, two challengers will go on to compete in the finals with the winner selected by a panel of expert judges. At the end of the Challenge, a national “People’s Choice” winner will also be chosen by the public from the eight finalists and awarded a further six-month supply of Multimin.


Challengers will then go into the running to win an overseas trip for two tailored to their professional development and farming system, plus a 12-month supply of Multimin. Second and third runners up will also receive six months of free Multimin.

Ends.
 

Media Enquiries:

Kyleen Partridge - C7EVEN COMMUNICATIONS

(02) 6766 4513

kyleen.partridge@c7even.com.au
 

Please note profile introductions of each challenger are also available. SUPPLIED PHOTO CAPTION: North East Tasmania, Lester Rainbow is ready to take on round two of the Multimin Performance Ready Challenge in the hope of increasing immunity, health, and productivity at their property.

 

About The Multimin Performance Ready Challenge

The 2020/2021 Multimin Performance Ready Challenge (MPRC) – a 12-month program that will see up to 75 Australian farmers experience firsthand the benefits of trace mineral management at high demand production times in sheep and cattle.

 

About Multimin

Virbac’s Multimin Injection is a trace mineral top-up that rapidly increases trace mineral levels in cattle and sheep for use during high demand periods. Providing selenium, copper, manganese, and zinc at strategic times of the production cycle has been shown to improve livestock health and fertility, thus optimising livestock productivity.