Ayre Real Estate named Australia’s Best New Office in REB Awards 2020
Announcement posted by 360PR 26 Jun 2020
Adrian Wilson shares how to become an award-winning agency in your first year
Real Estate entrepreneur Adrian Wilson, alongside business partners Craig Donohue and Kate Sommervelle, celebrated Ayre Real Estate’s first anniversary by taking out the New Office of The Year Award at REB 2020 Awards, held online last night. AYRE Real Estate launched in June 2020, located in Sydney’s Hyde Park precinct with a promise to deliver an apartment focused agency for the city and inner-city property market.
Having been out of agency since 2014 following the sale of his first agency Wilson Property Agents, but still involved in the property industry, Adrian was keen to establish a market-dominating agency in Sydney City. Adrian says, “We are incredibly proud to have been awarded Best New Office of the Year in the country, supporting our vision as the leading agency for prestige apartments in Sydney.
“The city and inner-city apartment market requires a unique approach to deliver the best results and this highly specific segment is unlike any other. Agents servicing this market need to have certain skills and attributes to deliver the right outcomes. This award confirms our commitment to delivering the highest quality service and expertise to apartment owners, which is why we have been able to achieve 20% market share of sold properties in Sydney City 2000 for the last quarter despite the pandemic,” said Adrian.
The past 12 months have certainly been eventful. Starting from a zero base, the agency has exchanged 24 sales at a total value of over $50 million with an average sale price of $2,123,878, their highest sale being $6.4 million, with 13 record prices achieved while increasing their properties managed by 40%.
Adrian’s top 10 tips to those launching an agency in a down market, as he did back in 2008, or to get through a global pandemic as they have done in 2020, include:
Ayre Real Estate has been founded by multi-award-winning Real Estate Agent, Adrian Wilson, a pioneer in the Sydney City apartment market with nearly 20 years’ experience and perhaps one of the most strategic thought leaders in the industry. The Sydney City apartment specialists deliver apartment focused services that are smarter and simpler, yet deliver beyond expectations for both owners and landlords while elevating the lives of the clients and communities they work in.
ayre.com.au For further information or to set up an interview, please contact:
Lisa Solomons @ 360PR – 02 9571 4448 / 0416 175 518 or lisa@360pr.com.au
Real Estate entrepreneur Adrian Wilson, alongside business partners Craig Donohue and Kate Sommervelle, celebrated Ayre Real Estate’s first anniversary by taking out the New Office of The Year Award at REB 2020 Awards, held online last night. AYRE Real Estate launched in June 2020, located in Sydney’s Hyde Park precinct with a promise to deliver an apartment focused agency for the city and inner-city property market.
Having been out of agency since 2014 following the sale of his first agency Wilson Property Agents, but still involved in the property industry, Adrian was keen to establish a market-dominating agency in Sydney City. Adrian says, “We are incredibly proud to have been awarded Best New Office of the Year in the country, supporting our vision as the leading agency for prestige apartments in Sydney.
“The city and inner-city apartment market requires a unique approach to deliver the best results and this highly specific segment is unlike any other. Agents servicing this market need to have certain skills and attributes to deliver the right outcomes. This award confirms our commitment to delivering the highest quality service and expertise to apartment owners, which is why we have been able to achieve 20% market share of sold properties in Sydney City 2000 for the last quarter despite the pandemic,” said Adrian.
The past 12 months have certainly been eventful. Starting from a zero base, the agency has exchanged 24 sales at a total value of over $50 million with an average sale price of $2,123,878, their highest sale being $6.4 million, with 13 record prices achieved while increasing their properties managed by 40%.
Adrian’s top 10 tips to those launching an agency in a down market, as he did back in 2008, or to get through a global pandemic as they have done in 2020, include:
- Hiring the right people. Ensure they share the same vision, goals and dedication to provide premium service.
- Strong focus on lead generation with strategic email communication program and make sure you have a functional CRM that sorts and finds data in the way you want it to.
- Utilise the expertise of a professional Social Media Agency, providing quality content and market awareness.
- Have a dedicated external Public Relations Agency, promoting our client’s properties and brand.
- Marketing tools with unique approaches that reflect your location and demographic property marketing.
- Quality listing appraisal, agency promotional material and property marketing to stand out from the crowd.
- Location of office, including design, fit-out, presentation and window display for brand awareness and property promotion.
- Strong branding. Having the vision and values for the brand mapped out from the start, as well as a commitment to outstanding videos, photography and copywriting, sets the agency up for success from day one.
- Utilise review platforms to collate supportive 3rd party endorsements of your business.
- Ongoing training, coaching and education for every person team, not just the sales agents.
Ayre Real Estate has been founded by multi-award-winning Real Estate Agent, Adrian Wilson, a pioneer in the Sydney City apartment market with nearly 20 years’ experience and perhaps one of the most strategic thought leaders in the industry. The Sydney City apartment specialists deliver apartment focused services that are smarter and simpler, yet deliver beyond expectations for both owners and landlords while elevating the lives of the clients and communities they work in.
ayre.com.au
Lisa Solomons @ 360PR – 02 9571 4448 / 0416 175 518 or lisa@360pr.com.au