Real Estate – The Next Frontier For Grays Marketplace

For Immediate Release, Sydney, NSW, July 2020
As part of a wider launch into the real estate and property market, Grays marketplace is selling multiple blocks of land in Kununurra in the Kimberley region in Western Australia. Located in the north of the state, a stone’s throw from the Northern Territory border, these one to four hectare blocks can be secured in July and August in a series of online auctions.

In conjunction with First National Real Estate Kimberley, and on behalf of Meertens Chartered Accountants (Appointed Liquidator), Grays marketplace will be running a three-stage online auction on the following dates:

• July 3, 2020

• July 24, 2020

• August 7, 2020

Each online auction will run for one day only.

Kununurra is situated among the scenic hills and ranges of the far north-east Kimberley region with an abundance of fresh water, waterfalls and swimming holes. It offers a range of recreational activities including fishing at various locations along the Dunham and Ord rivers.

Brett Garnett, BDM at Grays, said “Kununurra is the perfect spot to build a holiday home in the world-renowned Kimberleys. People who enjoy being in nature and those who like to fish will be impressed with what this area has to offer.”

Grays is pleased to offer this unique piece of the Australian outback to buyers all over the world. This series of auctions is a prelude to an exciting and forthcoming announcement of a new category on Grays marketplace – real estate.

While Australians have swiftly embraced online auctions for a wide variety of categories, the real estate industry has not evolved much in recent years. Tentative moves into virtual inspections and live remote auctions during the COVID-19 pandemic has not addressed the fundamental problems of the real estate sales and auction process:

• Auctions are over in minutes, and are very high-stress environments

• Bidding is constrained to those people who can physically attend, and is impacted by weather, transportation and more recently, lockdown restrictions

• Constraints for people wanting to purchase property interstate

Jeff McLean, Chief Operating Officer at Grays, said “We see a huge opportunity for buyers and sellers of all kinds of property to take advantage of our database of over three million Australians and our leading auction technology platform. Grays has been perfecting online auctions for more than 20 years so we are wellplaced to successfully move to property sales.”

During the COVID-19 pandemic, with restrictions on physical movement and contact, Grays has seen a large increase in online auction activity across all categories, with more than five million unique site visitors in just one month. One in 25 Australians has made a purchase on Grays, and one in six are on the database.

Grays marketplace is the perfect place for buyers and sellers of real estate to come together. Buyers can inspect and bid from the comfort of their homes, offices or even their favourite café. And sellers get access to a huge database of active buyers and Grays’ proven marketing campaigns.