Introducing a World-First Rapid Fire Auction Site built for Guaranteed Brand Exposure
Announcement posted by BEYOND INTENT 10 Jul 2020
Sydney, Australia –10 July 2020 – Beyond Intent, the 1st “Intent Marketing” consultancy in the Southern Hemisphere and a Marketing Technology Company, has built and launched a world-first auction style platform called Kazoik.
Kazoik
Is a verb: A five-minute auction, that happens at only specific times and dates, where the highest bid wins: No Reserves. No Minimums. No Auto-Bids. No Fuss.
The site has many unique offerings. The auctions only run once a week on a Wednesday evening, between 8pm and 9pm, so you have to get in quickly - and if you blink, the deals are over!
This kind of rapid-fire auction is new to an online format, and has proven wildly successful in the past when such auctions were conducted on TV with premium numbers used to generate bids.
In the online era, the entire process is simplified and compressed into a highly targeted five minute auction process, and delivers a genuinely new marketing opportunity for brands to connect to tech savvy audiences.
Why Kazoik?
The platform has been built to guarantee brands no less than 5 minutes of undivided and focused attention from potential consumers and fans. Each week a product or service is made available for fans and loyal followers to bid on. The principle here is win-win.
Customers get unmissable deals on products, ensuring a big audience for each auction, and brands get customer-approved access to customer contact data and further engagement opportunities.
There are 3 main offers for brands:
1. Kazoik – brands get to participate for free, beyond the product they are making available for the auction, which is typically part of a company’s marketing budget. There are no charges nor fees for the brand to get involved.
2. Voucher – Once the auction has run, the brands have an opportunity of delivering a call-to-action offer such as a coupon or voucher or special offer to all those that participated, multiplying the exposure on offer. This is trackable and will lead to further sales opportunities.
3. Media – We know who the customers are, we know where they are online and can now offer brands opportunities to re-market to them, and if desired, similar audiences, without the additional costs and time of other remarketing activities and services.
Additional Opportunities
Kazoik was designed to be a multi-functional platform with its core focus on maximizing Brand Exposure while also creating a new sales channel.
These opportunities include the ability to take advantage of a fully-functional ecommerce platform to sell products/services to customers and/or affiliate deals where customers are passed over to a dedicated vendor or 3rd party retailer such as Amazon.
Customers can also earn Kazoiks, our loyalty currency, which can be redeemed on the platform and these too could be leveraged by brands for further engagement.
We offer the ability to set up for a Product Launch, Research and Unique or one-off Kazoiks where the brand can own the platform for the prescribed period without the expense of building and maintaining their own platform.
Kazoik Platform and Engagement
About Beyond Intent
Beyond Intent was the 1st “Intent Marketing” Consultancy in the Southern Hemisphere. With a constant passion for helping our clients identify early interest in a purchase decision, we have always looked for technology and solutions that help our clients get that extra edge.
Contact:
Kazoik
Brett Levy
+61 481 192 068