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National Traceability Advisory Group established to support Australian Industry and Government

Announcement posted by WMC PR 15 Jul 2020

GS1 Australia, a not-for-profit standards organisation, has announced the establishment of an industry-led National Traceability Advisory Group. 

The Advisory Group will provide advice on global standards for trade and traceability based on industry need and aligned with the role of government to ensure Australian industry maintains and builds sustainable capability, international market access and global competitiveness.  

Marcel Sieira, Chief Customer Officer at GS1 Australia, says: “The primary objective of the Advisory Group is to inform GS1 Australia on the requirements of industry and government for traceability standards.  

“The group will play a key role in communicating, educating and co-defining a roadmap with industry and government for implementing end-to-end traceability and trade modernisation in Australia.”

GS1 Australia will not only provide the secretariat support for this industry group as well as providing expert, trusted advice and global best practices.

Ram Akella, Business Partner focusing on Product Traceability within the Woolworths Group has been appointed Chair of the Advisory Group.

Woolworths Group has been actively participating in shaping the National Traceability Framework and taking a leadership position in demonstrating new ways to enable full traceability from the farm to the store.

Ram Akella says: “Global supply chains are continually being tested. This has been made more evident through recent, unprecedented events such as the global pandemic.  

“Australian industry is well-positioned to lead and leverage the next wave of transformation and innovation in global and domestic markets based on enhanced traceability and trust.

“This transformation will require all sectors of industry and government to align on open global identification and data standards. The Advisory Group is a key step in bringing together key industry stakeholders from all sectors of the economy and segments of our supply chain who share a common interest in enhancing product traceability.”

Invitations to key industry and government stakeholders are being sent out to join the group. To register your interest, please visit: https://www.gs1au.org/ngtag.

About GS1 

GS1 Australia is a not-for-profit organisation that works with industry, for industry, providing global standards and technology-neutral services to help solve the business challenges of today and for the future. GS1 develops and maintains the most widely used global standards for efficient business communication. It is best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. GS1 standards and services improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors. With local Member Organisations in 114 countries, 1.5 million user companies and 6 billion transactions every day, GS1 standards create a common language that supports systems and processes across the globe. GS1 Australia has over 20,000 company members. For more information visit the GS1 Australia website or follow us on LinkedIn, Twitter and our YouTube channel. 

Media contact

Tracey Kelly-Jenkins

Marketing Program Manager

GS1 Australia

Email: tracey.kelly-jenkins@gs1au.org