Facebook Ads vs Retargeting: How Do They Differ?

Every time you scroll through your Facebook newsfeed, you probably encounter several ads of brands you know or don’t know at all. They find you, and most of the time, they even follow you on your social media accounts. It might seem peculiar to you at first, yet that’s merely how powerful Facebook advertising and retargeting works.

If you’re not familiar with those two concepts and have been curious for so long on how they work, we will explain and differentiate them for you in the following sections:

How Advertising on Facebook Works

Facebook advertising is the technique to reach new audiences for your brand. In this method, you pay an amount and choose a particular target audience. Facebook targeting is highly specific, and there are two ways to target a specific group:

1. You do the targeting yourself by choosing an audience based on gender, age, location, and interests, among others.
2. You use a Facebook Pixel code, which is to be added to your site. This code collects data that helps you find people who are interested in your content or products, and this is also called Facebook retargeting.