How to Turn Your Homepage into a Lead-Generating Machine

Your website is the first place where many people will encounter your brand. Thus, it should make a great first impression, and your website design must “speak” to your customers.

Responding to their pain points and reflecting their tastes should be at the forefront of your to-do list. Here are the three fundamental things that make a compelling website that can reel the visitors in and nudge them to action.

Spend time creating your homepage

Optimise your homepage, since it is the first thing people land on when they visit your site. It provides them with their first look at your business, your messaging, and what value you want to deliver. Even if they come to you from another page—a blog post, for example, or a link from another brand—they will eventually navigate to the homepage.

Therefore, it is necessary to put on this page your mission, goals, and even your business’ values. Communicate what you can bring to them in a way that appeals to their sensibilities. While that might mean different approaches to copy, colour, and aesthetic, there are things about website design that stay consistent.

For example, clear navigation and whitespace are two things people of all demographics appreciate. Persuasive copy is another. When you design your site around your target market’s preferences and prompt their desire for satisfaction, you have a large portion of search engine optimisation down.

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