Homepage MTB Direct newsroom

Australian Retailer MTB Direct Announces New Zealand Launch

Announcement posted by MTB Direct 13 Aug 2020

After enjoying 8 years of success and rapid growth in the Australian market, online retailer MTB Direct has today announced the successful launch of the official New Zealand arm of their business at www.mtbdirect.co.nz


MTB Direct is an Australian based online-only business, selling mountain bike parts, clothing and accessories. While MTB Direct has already been shipping directly to New Zealand for several years, the launch of www.mtbdirect.co.nz provides a localised service for New Zealanders, with the ability to purchase goods in NZD and have them shipped quickly from a warehouse in Auckland. 


The entire MTB Direct crew are truly passionate about mountain bike riding, gear and culture. New Zealand customers will also be able to leverage the mountain bike expertise of these experienced riders and mechanics on live chat seven days a week - this will also include staff based in New Zealand who are familiar with the local scene! 


Jen Geale, Co-Founder and General Manager of MTB Direct, says: “Through our wide range of products and awesome customer service team, we’ve been able to service and build strong relationships with many loyal customers here in Australia. With such a strong MTB culture in New Zealand, we look forward to building these same relationships with customers and mountain bikers across the ditch too!”


MTB Direct is highly active in supporting the growth of mountain biking through their Dollars For Dirt program; for every order placed, a dollar will be donated to a MTB club of the customers’ choosing. As part of the New Zealand launch, Dollars For Dirt is now in the process of rolling out to eligible New Zealand clubs and organisations. 


With 50% of the leadership team at MTB Direct female, the organisation also has a strong interest in the growth of female participation in mountain biking.


As mountain biking participation continues to grow year-over-year, MTB Direct looks forward to further growth in the Australian and New Zealand markets and to helping riders get their hands on the gear they need.