PCMA signs partnership deal with Korea MICE Association

Professional Convention Management Association (PCMA) and Korea MICE Association have announced a two-year strategic agreement to provide bolstered support to members of both organisations to equip them for the post-COVID return, through specialised training programs. 

A key component of the partnership will focus on the delivery of PCMA’s Digital Event Strategist (DES) course in Korea in a move to ensure event planners are skilled for designing and delivering hybrid and digital events.

Karen Bolinger, PCMA Managing Director for APAC, said this partnership is a great opportunity to engage with the dynamic Korean Business Events industry further, by providing practical and much needed skills-based training.

“We are delighted to work in partnership with our colleagues at Korea MICE Association to help support their industry to rise to the challenge of running engaging events in the post-COVID business events space.

“Each country in the Asia Pacific region has a unique road to recovery, however, being able to provide valuable education to event planners, is one major key to ensuring a successful future for the space.

“We look forward to having members of the Korea MICE Association engaging in our local and global community conversations and to hearing about their experiences and point of view of what they need to fuel their recovery. 

“We’ll be working closely with our colleagues to understand what else we can do to support the Korean Business Events industry and how we can facilitate sustainable growth across the Asia Pacific region,” said Ms Bolinger. 

Chun Kim, President of Korea MICE Association, said the partnership with PCMA is a very constructive opportunity for members and stakeholders in the Korean MICE industry, especially after the COVID-19 pandemic. 

“We have been working with PCMA since 2017 to create opportunities for development of skills and grow networks for the Korean business events industry, with a special focus on education. 

“The MICE industry has been facing a transformation and has seen an increased need to collaborate on creating a digital environment for events. The DES course will be the most productive way to bring our members to the next level in the industry.

“Korea MICE Association will also actively collaborate with PCMA to establish a safe and sustainable MICE market among the Asia Pacific region,” said Mr Chun Kim. 

The partnership has already seen 26 members from Korea MICE Association start the Digital Event Strategist course in August 2020. 

-ENDS-

Notes to Editors: 

Interviews with Karen Bolinger are available, to request please contact:

Jessica Kauffman, Senior Account Manager, ZADRO | +61 400 433 182 | jessica@zadroagency.com.au 

About Professional Convention Management Association (PCMA)

• PCMA’s APAC operations are led by Karen Bolinger with a team in Melbourne and Singapore.
• PCMA APAC has a strong presence in our region and represents the event buyer across Australia, New Zealand, South-East Asia and North Asia.
• PCMA is the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive level education, face-to-face networking and business intelligence to its global audience of 7,000 member professionals and students.
• PCMA believes business events can economically and socially transform communities, enterprises and individuals. 
• Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.
• Visit us at pcma.org or LinkedIn, Twitter, Facebook and Instagram.

About Korea MICE Association (KMA)

• KMA is an affiliated association of Ministry of Culture, Sports and Tourism since 2003.
• KMA represents the Korean MICE industry and has around 300 members which conduct MICE business not only Korea but also overseas.
• KMA’s role is described as follows; 1) MICE industry communicator 2) Mediator between private, public and academic sectors 3) The only one nationwide MICE organisation 4) Hub of international MICE association or organisation 5) MICE business and career consultant results.
• KMA is representing industry’s interests, implementing projects to support industry, organising education and consulting program, and networking and sharing information to develop the Korean MICE industry.
• Visit us at www.micekorea.or.kr, facebook and Instagram. 

Images 

1. Karen Bolinger, PCMA Managing Director for APAC

       2. Chun Kim, President of Korea MICE Association