Fitafy – The Next Frontier for the Health & Wellness Movement

Australia-wide Launch October 1 2020

There’s no denying, the growth of ‘health and wellness’ as a dominant lifestyle value is profoundly changing consumer behaviour across global marketplaces.

In 2019 the Health and wellness industry was estimated to be worth $4.2 trillion dollars.

Fitafy app, the brainchild of CEO Brendan McCormack, is the next progression as people desire to holistically incorporate wellness values into their lifestyle…. including how and who they date.

McCormack, a 17-year fitness industry veteran, found that friends and colleagues would often complain that they had little success in meeting people with compatible lifestyles using current dating apps available.

“Most think that people who have active and healthy lifestyles wouldn’t have a problem meeting other people, but they do, and the current dating app options just don’t do enough to cater meaningfully to people who prioritise health and wellness as one of their core life values.” Says McCormack

Identifying a real need in the marketplace, Brendan then joined forces with London based firm 173Tech, to create a sleek user-friendly app packed full of features.

“More than ever people are looking for ways to live healthier lives and have meaningful connections. Fitafy addresses that need by combining the latest dating app technology along with its unique focus on creating ‘healthy relationships.” Explains McCormack

Fitafy helps people find compatible matches by providing members with the option to choose from a list of various activities and dietary requirements to tailor their personal preferences.

In a world where people increasingly embrace health and wellness, Fitafy is poised to be the next must have lifestyle app for those seeking meaningful connections based on shared interest in health and wellness lifestyle values.

Fitafy is launching in Australia on Apple and Android stores Oct 1 2020. Fitafy has sights set on an international expansion early 2021.

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