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Global Features In E.piphany E.6(tm) Deliver 'Borberless' CRM

Announcement posted by E.piphany 11 Jul 2002

E.piphany Suite Moves Beyond Local CRM Implementations To Deliver Smart CRM(tm) Solutions For Global Organizations
E.piphany, Inc. a provider of Smart CRM(tm) solutions, today showcased out-of-the-box global features in its next-generation software suite, E.piphany E.6(tm). Unlike many legacy CRM vendors, E.piphany's products have embedded Unicode support for more than a year, giving E.piphany a lead in innovation that has allowed its global clients to effectively manage customer relationships. For more information on E.piphany's global software capabilities go to: http://www.epiphany.com/news/global

Architected at its core for international deployment, E.piphany's core global competencies allow companies to run multi-national marketing campaigns and offer 24/7 international support from numerous global support centers, all at a reduced cost of deployment. For example, companies can create a single marketing campaign and distribute localised versions to branch offices in different global regions without having to rewrite every aspect of the campaign. All facets of a campaign from creative to execution to results can be shared globally so best practices can be leveraged. In addition, "follow-the-sun" customer support centers using E.piphany software can manage multiple languages and localisations to address the international requirements of both agents and customers.
Companies like Agilent Technologies, Emerson, Bell Mobility and SWISS are among top organisations benefiting from E.piphany's global capabilities.
"Companies that lack the tools to get, keep, and grow customers on a global basis will fail to leverage the vast increase of global transactions that is expected in the next few years," said Phil Fernandez, EVP of Products at E.piphany. "Companies simply cannot afford to be myopic when it comes to doing business around the world. Borderless CRM solutions are quickly becoming a business imperative, and E.piphany's capabilities are at the forefront of global marketing, sales and customer service."

The application infrastructure of E.piphany E.6 is based on the Unicode standard, which is a widely accepted standard for managing binary coding of text or script characters. With Unicode for example, a company with a single installed instance of the E.6 system can concurrently support multiple users in different languages and character sets. Meaning, each user of the system can have data and a user interface tailored to their language, their character set, and their specific job function.

E.piphany E.6 Global Features
E.piphany products are available with the User Interface pre-translated into English, German, Spanish, Korean, Portuguese, and Japanese, and because the products are based on Unicode they can support dozens of additional languages in a single installation. With modern international capabilities built into the E.6 suite of CRM solutions, E.piphany leads the way in the innovation of global CRM technology.
Today, global features available with E.piphany E.6(tm) include:
Single Database Multilingual Data-Because multi-national call centers, sales forces, and marketing departments often need to support customers from different countries who speak different languages, a common requirement for global enterprises is to store multilingual data in one database. E.piphanyE.6's end-to-end Unicode support enables Asian, Western European and Eastern European character data to be stored together in a single database.
International E-mail Support-Managing customer relationships through the e-mail channel across international boundaries requires an internationalised e-mail management infrastructure. E.piphany E.6 can send and receive e-mail in the character encoding appropriate to the destination country, thus allowing cross-border contact with customers via e-mail.
Linguistic Sort Order-Because different languages practice different methods of sorting, sorted lists of text must honor the sorting conventions of the data language. E.6 allows users to select their sort order preference and display data according to the ordering conventions of the chosen locale.
Multilingual User Interface Support-A common requirement for global enterprises is to have a single instance of an application that permits different users to view that application in different user interface languages. The E.6 infrastructure allows each user to set their UI language preference, with all users running against the same server.
Input Method Editor (IME) Support for Asian Languages-IME are tools that permit input of certain Asian language text using English keyboards and are necessary because these languages have thousands of characters and re-mapping keys is not possible. E.6 supports IMEs in both the browser UI as well as in E.6 configuration tools, permitting easy entry of Asian languages by the end user and implementer.
Locale-Specific Forms and Navigation-Global applications need to permit their user interface to be customised for specific countries. E.6 Service permits users to create variants of standard screens with layouts that are specific to certain countries, thus reducing the cost of customising the product for different regions.
Translation Tools for Implementers-E.piphany provides translation tools that permit implementers to extract text strings from the metadata in a tabular format that can easily be sent to translation agencies. This essentially improves productivity and lowers cost of translation by partners and customers.
In addition, other global capabilities offered with E.piphany E.6 include Character Conversion Support, International Data Presentation, Translatable User Interface, Time Zone Support and International Currency Support, including the special requirements to support the Euro.
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About E.piphany
E.piphany provides Smart CRM(tm) solutions for the largest global enterprises. The company's integrated CRM suite, E.piphany E.6(tm), is driven by real-time intelligence to enable global businesses to better understand their customers and take the optimal action to improve customer satisfaction, increase revenue and reduce costs. E.piphany's Smart CRM system is built on the industry's most advanced, Web-based, CRM platform, resulting in fast and easy deployment and adoption. Leading companies, including more than 35% of the Fortune 100, use E.piphany products to enhance their customers' experience, enable organizational effectiveness and drive value. With worldwide headquarters in San Mateo, California, E.piphany has regional operations and offices throughout North America, Asia Pacific, Europe, Japan and Latin America.
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