What would happen if Apple had a baby? Meet Pronto.

Sophisticated, sleek, sexy… Not words you’d associate with a baby bottle. This Australian tech company is challenging the norm though with the world's first self sterilising baby bottle and turning heads at the same time.

Pronto was developed after three years of research and development, into current products on the market and how parents are forced to use these outdated and ugly methods, and is about to disrupt the market with this high tech baby bottle solution.

The company behind Pronto, which was founded by Shannon Gilleland, is revolutionising the baby bottle market by focusing on the latest generation of parents who are tech savvy and convenience driven.

Shannon says “Pronto Bottle is liberating parents globally from the hassle, inconvenience, uncertainty and general sense of compromise associated with bottle feeding rituals today.” This innovative baby bottle uses UVC tech neatly concealed in the bottle, to sterilise the bottle and the water at the same time, completely removing the need to sterilise and pre-prepare multiple bottles, and allowing parents to do so while they’re out and about. This frees parents to focus their energies elsewhere, giving back valuable time to their busy schedule and allowing them to do so with style.

Sick of the boring, outdated products on the market that were visually and physically designed for babies but didn’t take into account the modern day parents' needs or aesthetics, Pronto’s founder set about solving the problem.

“I hated that my sense of taste and style was dumbed down when it came time to choose a baby bottle for my child.” Shannon said. “In a day and age when mobile phones are statement pieces and provide convenience at the same time as functionality, why haven’t parenting products being designed with the same considerations?”

Shannons right. After all, convenience culture has given rise to an expectation of immediacy in which a fifteen minute wait for a cab is no longer acceptable but spending hours binge watching your favourite series on Netflix is. The latest generation of parents are defining new rituals where there is a fluid relationship with technology that removes barriers to every day requirements and the same should be said for feeding a baby. 

Especially now when parents are juggling working and schooling their kids from home. They certainly don’t have the time to waste on the bottle washing and sanitising process! Plus who wants to see the pile of bottles and sterilising equipment cluttering your benchtop in the background of a zoom meeting?

Which is why Pronto is revolutionising the parenting / baby tech industry and working on a way to remove all of the unnecessary parts of bottle feeding and giving freedom back to parents globally.

After interviewing other fathers and mothers on how they were travelling with their kids, Shannon found that there weren’t any simple, convenient, or sleek, options on the market. Everything that existed relied on big, bulky, ugly sterilisation systems that parents were forced to use at home and gordy outdated bottles that looked like the ones our grandparents had used and you’d rather leave hidden in your bag.

Thinking beyond the impressive Apple style aesthetics, that could slip just as easily into your back pocket unnoticed, this bottle packs a punch of features. USB-C Rechargeable. Can be carried empty. Only 1 bottle to deal with. The only baby bottle that can be sterilised on a plane… seems like a mute point at the moment considering we can’t travel, but parents desire to keep their babies safe while out and about, whether COVID is still here or not, won’t change. 

That's why Pronto’s self-sterilisation feature is such a winner. Whether you’re home or out, the bottle sterilises itself and the water that's added to it (if you’re formula feeding) directly before a baby feeds from it, making it a safer bottle feeding option no matter where you are.

To find out more about the genius of how Pronto was developed and how it works, as well as the values behind the company, head to the company's equity crowdfunding campaign on Birchal. Don’t miss out on a unique opportunity to be a part of disrupting the way we parent forever.

www.birchal.com/company/prontobottle

Pronto video here - https://youtu.be/MjjLXrKiUU