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LITTLE BELLIES’ MISSION TO MAKE FIRST FOODS BETTER

Announcement posted by Little Bellies 22 Oct 2020

MAKING MEAL & SNACK TIME BETTER FOR BUB, PARENTS AND THE ENVIRONMENT
Australia’s much-loved baby food brand Little Bellies, today officially launches its brand-new Organic Baby Bowls, offering Aussie babies a range of purees purposefully-designed to help little ones develop important spoon-feeding mechanics, aid developmental oral and motor skills, and encourage mindful eating practices and behaviours.

Bucking the trend of many other ‘wet food’ baby products (which are largely in pouches), the new Bellies Baby Bowls range – featuring variety in texture, and fruit-free options – are served up in a bowl format to support interactive spoonfeeding and make baby’s development priority number one.

In an age of mindful eating and smoothie bowls, it’s about time to be bubs’ turn. Spoon-feeding is particularly important for budding eaters as it facilitates eating meals one mouthful at a time; a mindful behaviour that gives little bodies time to signal fullness and respects their natural ability to regulate their food intake.

Eating with a favourite spoon and from the new see-through bowl also enables true interaction between parents and their babies, helps little ones see, touch, and smell their food and learn in an engaging and enjoyable manner.

“With the launch of our brand-new Organic Baby Bowls, the team at Little Bellies is proud to offer Australian parents something we believe to be missing in the shopping aisle; a product that has baby’s development front and centre, as well as featuring benefits for parents and the environment,” says Little Bellies founder and managing director Clive Sher.

The new Organic Baby Bowls range features six variants, including pure-veg fruit-free options for parents who are seeking genuine veg-only for tiny tastebuds, as well as different combinations of fruit, veg, and grains blends. Natural, certified organic and with no added sugar or salt, the six flavours help babies learn about new flavours and tastes, and different food groups, making every mealtime a learning adventure.

Natural Feeding Advocate and children’s nutritionist Simone Emery strongly supports using bowls and spoons for mealtimes and snacks. “Introducing a variety of natural feeding options, as well as different flavours and textures is instrumental for children’s natural development,” she explains.

“The mechanics of sucking on food and swallowing food from a pouch are completely different from those required to hold a spoon, place food on the tongue, move it around the mouth, and swallow. It’s really important for children’s natural development to learn to do things that seem only natural to their parents.”

Not only will bubs benefit from this range, but Aussie parents will too. The convenient Organic Baby Bowls have been designed to be easily navigable and provide clear, transparent labelling information. The naming structure used on the bowls makes it clear and easy to identify which purees are completely fruit-free, which have grains, and which offer a mix of fruit, veg, and grains. The bowls are clearly named so that the flavours represent the exact ingredients used, and in the true proportions, to ensure parents are accurately informed about what’s under the lid.

Bellies Baby Bowls are also portable, resealable, and re-useable for convenience, and are also recyclable; making them the more environmentally-friendly puree snack or meal option for Aussie families.

The Bellies Bowl range includes four “Simple Spoonfuls” flavours suitable for 6+ months and two “Tasty Textures” flavours suitable for 7+ months.

The Simple Spoonfuls variants uniquely include three completely fruit-free options; Veggie Bowls – Pea and Carrot; Sweet Potato, Pumpkin and Zucchini as well as the Jumble Bowl – Sweet Potato, Carrot and Brown Rice which is a savoury blend, combining a mix of veg and grain. The Goodie Bowl – Apple, Apricot and Millet introduces a wholesome fruit and grain-based blend, specially designed for those after-meal or in-between meal snacking moments. The Tasty Textures range introduces two Smoothie Bowls – Banana, apple and oats, and Apple, strawberry and oats; fruit and oat-based breakfast purees that contain no added sugars, and provide a healthy start to the day for early risers.

Organic Baby Bowls are the latest addition to the Little Bellies family, which features Baby Bellies (7+ months), Little Bellies (12+ months), and Mighty Bellies (3+ years). The range is the first puree and first product outside of snacks for Little Bellies. “At Little Bellies, we passionately believe in doing what’s natural,” said Sher. “Across the entire Bellies range, we use wholesome, organic ingredients free from artificial additives, genetically modified ingredients, unnecessary salt, and sugar, which is especially important during the formative baby and toddler years.”

Baby Bellies Organic Baby Bowls are available now from Woolworths stores across Australia, with an RRP of $2.25. For more information please visit https://bellies.com.au.

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The Baby Bellies Organic Baby Bowls offer a 110g serving and do not come with a spoon.

NOTE TO MEDIA: Simone Emery and Clive Sher will be available for media interviews pending requests.

ABOUT SIMONE EMERY
Simone Emery is a children’s nutritionist, writer, guest speaker, and mother, and owner of the site ‘Play With Food’. Simone works at a feeding therapy clinic running the SOS (Sequential Oral Sensory) approach to feeding therapy protocol. She also offers home-based fussy eater consults in Melbourne, a unique online sensory food school, online consultations, and is a guest speaker for community groups on fussy eating. Her online content is mostly aimed at parents of 0 – 12-year
olds.

ABOUT LITTLE BELLIES
Launched in 2011, Little Bellies provides natural, wholesome snacks for babies and toddlers, and has grown quickly to become a dominant force in the Australian market. Founded by brothers Clive and Steven Sher, Little Bellies was born from a desire to feed their kids nothing but the best quality food, free from artificial additives, genetically modified ingredients, and unnecessary salt and sugar. The age-appropriate snacks for babies and toddlers are organic, and its products for children under the age of 12 months do not contain added sugar or salt. Little Bellies works closely with its Australian and New Zealand distributors DKSH Grocery Connect to provide Australian families affordable, better-for-you snacks and now baby bowls, with the range now available across Coles and/or Woolworths.

For media enquiries and to arrange interviews with Clive Sher and/or Simone Emery please contact:
Neha Lokesh | nehalokesh@liquidideas.com.au | 0470 580 215