Lily Allen announces collaboration with Womanizer

IN HER CONTINUING quest to create a more open, sex positive society Lily Allen has spent the past several months working with German brand Womanizer to create her very own product, the ‘Liberty’ set for launch on October 22.

Lily joins the company as Chief Liberation Officer, leading the charge on their #IMasturbate campaign, raising awareness for sex positivity and female masturbation.

Lily’s relationship with Womanizer began when she mentioned using their products in her Sunday Times best-selling memoir My Thoughts Exactly. Talking about discovering her own sexual pleasure while on the Sheezus tour, she wrote “And since you ask if I had to pick one vibrator above all the others, I recommend the Womanizer”, she said.

According to a recent Womanizer survey[1] with 7,000 men and women from 14 countries, the international masturbation gap between the genders is still 68%. Men engage in the act about 156 times per year, while women only engage around 50 times a year on average.

Lily and Womanizer want to challenge existing assumptions and myths with the #IMasturbate campaign and invite people to reflect on their own, often negative attitudes towards this topic.

“Sex toys are still seen as a taboo subject because they are related to masturbation and female pleasure. Female pleasure in itself is a taboo subject. The only way to make taboo subjects no longer taboo is to speak about them openly, frequently and without shame or guilt.”

Lily Allen’s ‘Liberty’ is available on wildsecrets.com.au  from October 22, 2020.

Wild Secrets press contact: media@wildsecrets.com.au

[1] The representative survey was conducted in July 2020 in cooperation with Appinio. 7,000 men and women from 14 countries (Australia, Austria, Canada, France, Germany, Hong Kong, Italy, Korea, Singapore, Spain, Switzerland, Taiwan, UK, USA) participated. Further results on request.