Before, During And After The Pandemic: The Rise Of Promotional Products

Promotional products can reinforce your branding and help expand your brand exposure. An often overlooked benefit of promotional products or promotional merchandise packs is their tactile nature. The tactility of a branded physical object emblazoned with your company’s logo can greatly assist with brand retention. This can help reinforce your branding efforts and make your company stand out in a densely populated market. This is a universal truth no matter how unconventional the circumstances are.

During these challenging times that we are traversing, which has also inadvertently increased competition, it is especially important to stay in your clients and market bases’ awareness as much as possible. Our promotional products and promotional merchandise packs will definitely boost your efforts. Think of every giveaway and gift like a mini-ad sitting on your customers’ desk, or even better something they are interacting with on a daily basis like a high-quality metal water bottle.

Rise of Individually Delivered Promotional Merchandise Packs

Unexpected gifts, in the form of promotional merchandise packs or promotional products, can be powerful onboarding tools. First impressions are important and an unexpected gift in the form of a high-quality promotional item will definitely make an impact.

Another trend that we’ve seen arise recently is individually delivered promotional merchandise packs with useful items like branded hand sanitizer, vacuum insulated bottles and face masks. Some of our clients even include Australian made sweet treats that we offer in their promotional merchandise packs! Because who doesn’t need a sweet pick-me-up these days. Studies have shown a shift in consumer tendencies, people respond to more locally minded, humanised, conscious and socially aware entities. With an option to give your clients eco-friendly promotional products or Australian made gifts, you can show your customers what you are passionate about, while also bolstering your branding and marketing efforts.

Promotional Products marketing during COVID-19

Promotional products marketing is one of the first forms of marketing in the history of the industry. During times of economic downturn, promotional products marketing made companies that engaged in this practice household names.

Unfortunately when companies are developing their marketing strategies they often overlook the value of promotional products or promotional merchandise packs as a powerful acquisition and conversion tool. As many potential clients are online or working from home today due to the pandemic, they are overwhelmed and constantly bombarded with digital banners, rich media and videos ads. Although digital marketing is invaluable, combining it successfully with promotional products offline can be a winning strategy.

Due to the restrictions in place at the moment, the ability of offline or physical advertisement is greatly limited. Promotional products and corporate gifts can be a very ingenious way to work around these limitations in a safe way, for both your team and your customers. It shows that you care and are aware of the circumstance, but also your intent to bring a little bit of much needed joy to people.

Using Promotional Merchandise at events after COVID-19 restrictions

Soon we will back to normal, with conferences, trade and industry events and other mass gatherings happening again. Offering your potential clients interesting, attractive promotional merchandise packages will be a great way to welcome them back!

Have any question or looking for something specific? Give a call at 1300 303 717 our priority is to ensure our clients get exactly what they need!