Agencies taking up WildJar call analytics in greater numbers

Agencies have a lot of tools at their disposal to track the success of any given campaign. And until recently there was very little tracking done of the humble phone call.

But this has become more important during COVID with call volumes increasing significantly because of restrictions and lockdowns.

WildJar, Australia’s leading call tracking and analytics company, provides businesses with the opportunity to see how much revenue is generated from each phone call. This in turn provides instant insights into which marketing efforts are driving phone calls and lead enquiries – and by default which ones are performing and which ones aren’t.

WildJar Founder and CEO James O’Neill said monthly call volumes in one sector alone – automotive – had increased 156% year-on-year.

“Considering all the changes in how we are targeted by brands, it’s amazing how a tool more than a hundred years old is still a vital cog in the marketing mix,” he said.

“It was not that long ago that organisations measured everything else but calls. We now have the technology which enables marketers to understand where all their leads are generated from.

“It is important because it is estimated there will be 169 billion calls into businesses from mobiles in 2020, with the majority coming from online searches and websites.”

WildJar has already worked with several agencies to add WildJar analytics to their evaluation tools including Digital360, PHD, Resolution, OMD and McCann. And the list is growing quickly.

WildJar seamlessly integrates into a number of marketing and CRM platforms to get a complete view of a customer. Some of these include Google Ads, Microsoft Ads, Facebook, Salesforce, Hubspot and a number of agency reporting tools.

WildJar also integrates with Google Analytics to ensure all calls that are tracked through a WildJar tracking number is pushed into Google Analytics as an event-based Goal. “When a customer calls, an Event will be sent into Google Analytics which will trigger a single, unique Goal conversion,” Mr O’Neill said.

The WildJar platform also provides agencies with the flexibility to automatically Tag which callers or tracking sources based on their behaviours, to integrate into Google Analytics. “This is extremely useful for businesses looking to track and manage their leads differently within their reporting suite.”

An added benefit of integrating WildJar is that many agencies are white labelling the software, providing an additional and recurring income stream.

“Many bundle our technology as a value add into their existing offering,” he said. “This quickly adds revenue and value for our partners to prove their campaign ROI.”

Mr O’Neill said the funding model varied depending on the size of the agency and their clients. “If an agency bundles us into an existing offering, it would cost their client around $50 a month. This provides their clients with access to all of WildJar’s integrations and the full suite of features. 

“Of all our clients only about 20% are signed directly through us; and most of those are enterprise businesses.”

WildJar has nearly 5,000 customers globally. Major clients include Hyundai, Swimart, Jax Tyres, BMW, Porsche, IDOM and Arcare. Resellers include Maven, Total Selling Solutions, LocalSearch, Aiims, AdTorqueEdge and Carsales.

To learn more about the WildJar visit WildJar.com or call 1300 317 533.

About WildJar  

WildJar helps businesses become wildly successful by providing cutting edge voice and SMS solutions. Founded in 2016, WildJar has helped more than 4,000 companies worldwide drive revenue and connect their customer’s journey online to their purchasing behaviour offline. Finally, businesses and marketers have complete attribution and analytics to measure call outcomes and ROI. With WildJar’s Voice Platform, businesses get granular campaign attribution to understand why customers are calling, real-time intelligence about who’s calling and analyse what’s being said during conversations to improve outcomes.