User Experience in Web Design: 4 Crucial Questions to Ask

A website needs far more than readily available templates to be functional or pretty visuals to be attractive. It needs to incorporate principles in User Experience or UX in its design.

UX involves creating digital products that provide meaningful and relevant experiences to its users. It takes branding, design, usability, and functionality all into consideration. Ultimately, it aims to create a positive connection between the user and the product being used.

Incorporating good UX design on your business’ website will allow you to draw visitors and keep them using the site. When done tastefully, it can guide your visitors through your platform until they perform your desired actions, such as completing a purchase or signing up for a newsletter.

This leads to a crucial question: how would you know if your website design is UX-optimised?

You will need the expertise of a professional website design company in Perth, WA to help you create a solid UX design for your site. However, while you are still looking for skilled web designers, here are four crucial questions worth asking yourself when evaluating your site:

1. Is Your Website Useful?

It helps to view your website from the eyes of potential customers. If you were the one shopping around for products or services, would you find the information you need to make a purchase? If you are running a restaurant, for example, are your menu and contact information placed where they can be easily seen?

A website that is not useful to visitors and interested clients may be sabotaging your potential to grow.

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