Stockwell modernises customer experience with SugarCRM's Cloud Platform

SYDNEY, Australia – December 2, 2020 – SugarCRM Inc., the innovator of time-aware customer experience (CX), today announced that Stockwell, a private, Queensland-based property business is extending its use of SugarCRM’s CX platform to better engage with clients and drive responsiveness by moving to SugarCloud.

With over 65 years of experience in building, developing, investing and managing retail, commercial, residential and retirement properties, Stockwell is very aware of the shifting behaviour of today’s homebuyers and property tenants.

“With our integrated property business that spans across property development, investment and management, we interact and engage clients daily and in every aspect of their decision-making journey, said Morgan Lee, Marketing Executive, Stockwell. Sugar’s CX solutions help us manage our communications and give us a single, unified view of the customer so that we can deliver the very best customer experience at whatever point in the journey they are at.”

In an increasingly competitive market where client satisfaction becomes the main market currency, Stockwell will look forward to utilise SugarCloud to fuel it business growth and meet demands with its capability to bring flexibility and scalability into its operations. It also plans to leverage Sugar Sell, Sugar Serve, Sugar Connect together with Sugar Customer Journey Visual Task Manager to help perform market segmentation and develop personalised client engagement.

 “We are proud to support innovative companies like Stockwell, to help them achieve a comprehensive and clear view of their customers,” said Jason du Preez, SVP and GM, Asia Pacific, SugarCRM.  We look forward to working with Stockwell as they continue to innovate the client and customer experience for the property market.”

About Stockwell

Stockwell is a private, Queensland-based organisation with cross-generational experience partnering with people to deliver end-to-end property solutions and economic growth. Stockwell is a part of many great communities, with thousands of people shopping in, working at, investing in, or coming home to, a Stockwell project each and every day.

From its origins in construction, Stockwell was established in 1952 by William and Necia Stockwell. A true cross-generational business which compounds on past success and sets foundations for future growth and longevity, Stockwell apply this ethos to their developments, funds and assets. Stockwell delivers its pipeline through operational excellence, risk management and a focus on strategy, time and cost. This is evidenced by the organisation’s success and track records in residential, leisure, retail, commercial, industrial development and management, and property funds management.

While Stockwell has grown, the care and family values of the founders run deep and are woven into the integrity of daily connections and long-term relationships built with its people, partners and communities – an enduring legacy to this day.

About SugarCRM

SugarCRM’s time-aware sales, marketing and service software helps companies deliver a high-definition (HD-CX) customer experience. For mid-market companies and anyone that wants a CX-driven platform, Sugar gives teams the time-aware customer data they need to achieve a clear view of the customer and reach new levels of business performance and predictability and increase customer lifetime value. More than 4,500 companies in over 120 countries rely on SugarCRM. Based in Silicon Valley, SugarCRM is backed by Accel-KKR.