Colour pushes out Black & White Printing, Reports IDC
Announcement posted by IDC 18 Dec 2006
IDC has recently released the results for the Australia total laser Multi Functional Device (MFD) market in Q3 2006. IDC findings reveal that the Australian laser MFD market grew 10.8% sequentially and increased 36.7% from the same period in 2005. The printer-based MFD market was a strong contributor to this growth, posting a robust growth of 25.4% from the previous quarter while the copier-based MFD market shrank by 4.2% and the fax-based MFD market by 8.6% sequentially.
In addition, IDC has found the following key highlights of the 3Q 2006 laser MFD market:
1) Within the copier-based MFD market the transition from monochrome to colour devices continues. The total monochrome copier-based MFD market decreased by 9.6% compared with the same period last year and by 13.5% sequentially. Pretty much every speed segment but production (90 pages per minute and above) has been affected by the B2C (Black to Colour) transition.
There is still some demand for black and white printing/copying – traditionally generated by government organisations (i.e. public education, public health sector, etc) and others with tight budgets. However rapidly falling prices (both cost of hardware and maintenance), colour printing control tools and printing in black & white from the same device encourage more and more organisation to adopt colour MFDs. That trend naturally reduces demand for monochrome printing and coping but also helps to boost the growing colour business – colour copier-based devices grew by 44.9% over a year and despite a quiet quarter in copier industry managed to expand by 13.3% sequentially.
2) Printer-based laser MFDs keep gaining share in the total laser MFD market. In Q306 these devices increased their market share to 58.6% noting a 71% growth in shipments compared with the same period in 2005 and 25.4% sequentially. The majority (87%) of all laser multifunction printers shipped in the Australian market were monochrome devices.
Increasing affordability and functionality of laser monochrome multifunction printers have boosted the demand and contributed to 26.7% of growth sequentially and 66.4% when compared with the same period last year.
The purchase price and costs of consumables still cause the slower but healthy adoption of colour laser multifunction printers. Sequentially the colour laser multifunction printer market managed to grow by 17%.
"The introduction earlier in October of new colour models in the sub $1000 segment is expected to significantly draw average selling prices down and propel the growth in colour laser multifunction printer market. IDC also reveals that printer-based MFDs still concentrate in the low-end of the market; and 83.2% of monochrome shipments happened in a segment below 20 pages per minute. In the case of colour devices 92.1% of those were shipped in a segment below 10 pages per minute," said Katarzyna Czubak, Market Analyst Hardcopy Peripherals.
"In terms of vendor rankings for the printer-based laser MFD market, HP despite excellent results lost minimal market share but continued to be the dominant player accounting for 33.1% share of total shipments in the quarter. Samsung finished the quarter in second place increasing its market share to 25.6%. Brother had a lower quarter but kept its third spot. Canon finished in the fourth position with 10.3% share having a quiet quarter as well. Rounding out the Top 5 was Lexmark which increased its market share by 3 points up to 7.3% posting great results outside of the entry level monochrome market taking there the leading position," Added Katarzyna Czubak, Market Analyst Hardcopy Peripherals,
Top 5 Printer-Based Laser MFD Vendor Market Share
Overall Share:
HP 33.1%
Samsung 25.6%
Brother 12.7%
Canon 10.3%
Lexmark 7.3%
Others 11.0%
If you would like further information or to purchase IDC research, please contact Gary Clarke, IDC Associate VP of Sales via email gclarke@idc.com or phone 02 9925 2226.
About IDC
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. For more than 42 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting http://www.idc.com and http://www.idc.com.au.
In addition, IDC has found the following key highlights of the 3Q 2006 laser MFD market:
1) Within the copier-based MFD market the transition from monochrome to colour devices continues. The total monochrome copier-based MFD market decreased by 9.6% compared with the same period last year and by 13.5% sequentially. Pretty much every speed segment but production (90 pages per minute and above) has been affected by the B2C (Black to Colour) transition.
There is still some demand for black and white printing/copying – traditionally generated by government organisations (i.e. public education, public health sector, etc) and others with tight budgets. However rapidly falling prices (both cost of hardware and maintenance), colour printing control tools and printing in black & white from the same device encourage more and more organisation to adopt colour MFDs. That trend naturally reduces demand for monochrome printing and coping but also helps to boost the growing colour business – colour copier-based devices grew by 44.9% over a year and despite a quiet quarter in copier industry managed to expand by 13.3% sequentially.
2) Printer-based laser MFDs keep gaining share in the total laser MFD market. In Q306 these devices increased their market share to 58.6% noting a 71% growth in shipments compared with the same period in 2005 and 25.4% sequentially. The majority (87%) of all laser multifunction printers shipped in the Australian market were monochrome devices.
Increasing affordability and functionality of laser monochrome multifunction printers have boosted the demand and contributed to 26.7% of growth sequentially and 66.4% when compared with the same period last year.
The purchase price and costs of consumables still cause the slower but healthy adoption of colour laser multifunction printers. Sequentially the colour laser multifunction printer market managed to grow by 17%.
"The introduction earlier in October of new colour models in the sub $1000 segment is expected to significantly draw average selling prices down and propel the growth in colour laser multifunction printer market. IDC also reveals that printer-based MFDs still concentrate in the low-end of the market; and 83.2% of monochrome shipments happened in a segment below 20 pages per minute. In the case of colour devices 92.1% of those were shipped in a segment below 10 pages per minute," said Katarzyna Czubak, Market Analyst Hardcopy Peripherals.
"In terms of vendor rankings for the printer-based laser MFD market, HP despite excellent results lost minimal market share but continued to be the dominant player accounting for 33.1% share of total shipments in the quarter. Samsung finished the quarter in second place increasing its market share to 25.6%. Brother had a lower quarter but kept its third spot. Canon finished in the fourth position with 10.3% share having a quiet quarter as well. Rounding out the Top 5 was Lexmark which increased its market share by 3 points up to 7.3% posting great results outside of the entry level monochrome market taking there the leading position," Added Katarzyna Czubak, Market Analyst Hardcopy Peripherals,
Top 5 Printer-Based Laser MFD Vendor Market Share
Overall Share:
HP 33.1%
Samsung 25.6%
Brother 12.7%
Canon 10.3%
Lexmark 7.3%
Others 11.0%
If you would like further information or to purchase IDC research, please contact Gary Clarke, IDC Associate VP of Sales via email gclarke@idc.com or phone 02 9925 2226.
About IDC
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. For more than 42 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting http://www.idc.com and http://www.idc.com.au.