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It’s now time to crown Australia’s favourite purpose-driven brand



Cast your vote! Mumpower announces a stellar line-up of brands shortlisted for their commitment to better in their inaugural consumer choice award – ‘Vote On-Purpose’. This award is setting out to celebrate brands who speak with Mums and are going above and beyond to act with purpose to make in impact on their wider community.

Nominated both by Mum shoppers and Mum-centric brands, the Vote On-Purpose Awards have seen the elite 27 shortlisted for their amazing efforts in creating a better world. Ranging from sustainability and green initiatives, altruistic commitments and a clear focus on making a positive social impact, this award shines light on companies, large and small, across all sectors, who have a greater purpose in place to support the wider community.

Mums Australia-wide are invited to have their say, alongside Mumpower’s vast network of Mums and Influencers, who collectively talk to Millions of Mum Shoppers. Together, they will crown Australia’s most mission focused companies, making a difference to their world. There are the 3 award categories which include; Overall Favourite Brand, Most Likely to Purchase and the Brand to Watch. There is also a huge list of prizes to win.

Mumpower Director, Christie Nicholas says “Mums have told us how important it is to them that companies are involved with social issues and movements. So this award is the perfect opportunity to celebrate these organisations and raise awareness for their commitments. This initiative allows Mumpower to unite brands who value Mum shoppers and involve Mums to shape the brands of tomorrow.”

Brands nominated for the award include: Nespresso for their #RecyclingResolution campaign with Planet Ark which encourages Australians to keep recycling a priority in 2021; Household favourites like Bakers Delight who have been committed to supporting the Breast Cancer Network Australia for over 20 years to raise funds and assist with their My Journey Kits and daily operations; Modibodi, creating sustainable and ethically made health apparel and drives the ‘Give A Pair’ charitable programme; And many popular children’s brands ranging from Team Rescue dedicated to saving savable lives through educational TV on ABC; to VTech, the renowned toy brand launching a range of green electronic learning products to minimise their environmental impact, and more.

Modibodi Founder and CEO, Kristy Chong said “we are dedicated to making a difference - this award would demonstrate we are not alone in calling out period poverty or period product waste. It would be a powerful endorsement of our efforts to make change. It’s a huge challenge we are taking on, but we believe in limitless positivity”.

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To vote go to: Mumpower.com.au/votenow/

Voting closes 12th March, (it’s free). Find the list of brands in the running on page 2.

For more information please contact Mumpower:

Maddison Magri | E: media@mumpower.com.au | P: 03 9598 9128

Christie Nicholas| E: cnicholas@mumpower.com.au | P: 03 9598 9128 I M: 0418 511 347

To view all brands nominated, head to: Mumpower.com.au/brands-announced/