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Mr. Men: Mr. Tickle celebrates 50th anniversary with special new edition

Enjoy the story that first introduced Mr. Men to the world in this gold-foil 50th anniversary edition.

Mr. Men: Mr. Tickle - enjoy the story that first introduced Mr. Men to the world in this gold-foil 50th anniversary edition.

The late Roger Hargreaves founded Mr. Men in 1971, when his then 8-year-old son, Adam Hargreaves, asked ‘What does a tickle look like?’ In response, Roger drew a figure with a round orange body and extraordinary long arms and Mr. Tickle was born. Mr. Tickle then went on to sell a million copies in just three years.

Now, 50 years later you can enjoy this special upsized edition of the classic story with a bonus backstory about how it all began. The perfect gift for fans of the Mr. Men and Little Miss series.

With a cast of over 90 characters, Mr. Men and Little Miss have been delighting children for generations with their charming and funny antics. Bold illustrations and hilarious stories make any Mr. Men and Little Miss the perfect story time experience for children aged two up.

Mr. Men: Mr. Tickle is available now. RRP $16.99.

To celebrate the anniversary, the brand has invited consumers to vote for two new characters, in order to shape the next 50 years of the brand. Characters to vote on include Mr. Calm, Little Miss Brilliant, Little Miss Brave, Little Miss Energy, and Mr. Brilliant, and the two who receive the most votes will be turned into classic Mr. Men Little Miss books.

Fans can vote for their favourite at www.mrmen.com: Voting closes on the 31st March, with the winners announced later in the year.

Whether you have an inner sense of zen like Mr. Calm, are always putting others first like Little Miss Kind, have the heart of a lion like Little Miss Brave, have a can-do attitude like Mr. Brilliant or are full of zest like little Miss Energy, there's a part of a character inside everyone, so head online to Discover You and vote for your favourites.

Adam Hargreaves, son of the original creator says: ‘It’s amazing to see people are still connecting to the books after 50 years, they have always been about getting people to relate with the unique characters and identify the different traits of their own personalities, so it’s great to involve the fans and let them help shape the next 50 years of Mr. Men.’

Born in 1935, Charles Roger Hargreaves followed a career in advertising before becoming an author and illustrator. He is Britain’s third best-selling author of all time having sold more than 100 million books, including all the familiar Mr. Men and Little Miss characters.

For further information, please contact:
Tamara Jenkins, Esencia Communications

E: tamara@esenciacommunications.com.au