Carlton icon The French Lettuce looking forward to welcoming customers once more
Announcement posted by Eat Marketing Concepts 24 Mar 2021
Melbourne, Australia -- 24 March 2021
Modern Australian patisserie The French Lettuce Carlton will reopen to customers this Friday, 26 March after a month of renovations to upgrade the venue’s layout.
Locals will again be able to enjoy a cup of Veneziano coffee and plenty of slices, tarts and pastries featuring local artisanal ingredients with French and Italian inspiration.
Since pastry chef Peter Brown and wife Nicole took over ownership in 2003 after the venue opened in the ‘80s, The French Lettuce has been cheered for its cakes -- supplying masterpieces for the likes of Katy Perry, Bert Newton and Eddie McGuire. The team has also made a replica of Prince William’s and Princess Kate’s wedding cake for a private celebration.
The Brown children Campbell, Molly and Hudson became managers of the café in 2017 and despite the difficulties last year presented, The French Lettuce opened a second, bigger site in Bulleen in early August 2020 and is proving to be a favourite with locals.
The French Lettuce has been featured in Broadsheet, Fairfax, Urban List and on Channel Nine’s Postcards TV program.
It has been recognised for its culinary prowess, having been awarded best vanilla slice in Melbourne by The Age and runner-up in the same category by the Herald Sun, among other achievements.
The patisserie gives back to the community through its involvement with the Royal Children’s Hospital Good Friday Appeal and donations, including leftover food, to the Salvation Army, Oznam House, Sisters of the Poor and St Mary’s House of Welcome.
The French Lettuce will also get involved in this year’s Good Friday Appeal by donating the money made from sales of its popular vanilla slice at both locations from Monday, 29 March to Good Friday (2 April).
Co-manager Hudson Brown says, “We are really looking forward to contributing to this year’s Good Friday Appeal as a way of giving back to the community.
“We plan to sell 3500 units of vanilla slices so we want Melburnians to have morning tea with us next week for a great cause.”
Media outlets are able to organise an interview with Hudson Brown through Eat Marketing Concepts. Recent photos can be found here.
About The French Lettuce:
The French Lettuce is a family-owned and -operated company specialising in traditional and modern Australian patisserie and bakery products.
Since the early 1980s, The French Lettuce has consistently been a staple in Melbourne’s food culture scene as a premier cake and bakery goods business. The French Lettuce team attempts to live up to this expectation every day, particularly focusing on extensive customer experiences.
Since the early 2000s, the Brown Family has introduced its philosophy of true-to-heart customer relationships and an honest approach to food production.
About Eat Marketing Concepts:
Eat Marketing Concepts focuses on delivering simple and value-driven marketing solutions to small food and hospitality businesses.
We understand that many small-sized food businesses are time poor and sometimes require guidance in relation to simple marketing exercises to include public relations, developing promotional offers and social media.
At Eat Marketing Concepts, we ensure our customers learn and understand how they can market their brand effectively and economically in a way that will stand out from their competitors.