JETS Australia Re-launches Swim and Resort Wear with a Splash

Announcement posted by Tryzens 24 Mar 2021

Elevated swimwear and resort style meets online CX enhancements in new digital flagship.

A leading authority in swim & resort fashion for over 20 years, JETS Australia has pioneered design-led innovation along with great attention to detail and quality craftsmanship. That reputation continues today in their approach to digital experience and eCommerce through their partnership with Tryzens. JETS have now launched a customer-focused replatform and redesign of their digital commerce capability based on the Salesforce Commerce Cloud platfrom providing the brand with a new chapter for JETS in the digital space after its acquisition by Seafolly. The re-platform was also part of a streamlining project to bring JETS in-line with other Seafolly back-end systems and smooth out business processes for easier flagship management across brands.

Inspired by the lifestyle and confidence of the modern woman, JETS Australia is committed to creating sophisticated and effortless pieces that make them look and feel their best for seasons to come. Through a proven design process and high-quality fabrications, JETS Australia works tirelessly to curate signature silhouettes that not only enhance and flatter a woman’s figure but withstand the test of time.

To undergo such an extensive relaunch of the brand and upgrade of their website and digital commerce capabilities, JETS Australia sought a partner that would be able to provide them with the best possible insights, strategy, support, and implementation standards. The strategic partnership with Tryzens provides a basis of collaboration and innovation to accelerate the brand growth online and removes friction from customer experience by implementing seamless integration with best-of-breed technology partners to deliver an end-to-end service that is intuitive, reliable and engaging.

Chief Digital Officer at JETS Australia Elain Vaughn said:

“2020 was a year of dramatic change for us as we re-launched the JETS brand. Being able to connect with our customers via a seamless, thoroughly integrated website is essential for us to deliver on our brand promise and give our customers the online experience they expect and demand. By partnering with a company who truly understands our brand and needs in the way that Tryzens do, we have been able to engage with our customers in a much more deep and meaningful way, translating to a vastly improved customer experience and increased revenue. The agility and scalability that our partnership with Tryzens has provided in our online offering gives us the best possible opportunity to grow and we look forward to what this partnership can unlock for the customer experience.”

Andy Burton CEO of Tryzens said of the partnership:

“We love working with JETS as an iconic brand who are the epitome of integrity and class in their sector. It is a great partnership, in which we are able to support their hugely talented team to ensure the online offering stays in step with the quality of products they have offered for decades and yet meets the exacting demands of today’s savvy online shopper. The digital-first thinking and solutions arising through this collaboration enable JETS Australia to serve their customers in the best possible way, transcending borders and performing 24/7 to deliver an assured and intuitive way to explore the products and to transact seamlessly. We are delighted to be in partnership with JETS Australia and look forward to helping to drive their online growth.” 

About JETS

A leading authority in swim & resort fashion for over 20 years, JETS Australia has pioneered design-led innovation, attention to detail & quality craftsmanship in the swim and resort industry.

Inspired by the lifestyle and confidence of the modern woman, JETS Australia is committed to creating sophisticated and effortless pieces to make them look and feel their best for seasons to come.

Through a considered design process and high-quality fabrications, our design team work tirelessly to curate signature silhouettes that not only enhance and flatter a woman’s figure but withstand the test of time.

About Tryzens

Tryzens is an international digital commerce consultancy that take a holistic approach to growing businesses based on digital-first principles. Our team of trading specialists, strategists and technology experts are passionate and focused on identifying and implementing solutions that optimise performance across all channels to delight customers no matter how or where customers choose to buy.

With offices in London, Melbourne, Sydney, Sofia and Trivandrum, we have partnered with some of the world’s most successful retailers and brand owners including Cotton On Group, Sweaty Betty, Liberty London, T.M.Lewin, R.M.Williams and Treasury Wine Estates to provide beginning to end services that help grow businesses and provide the best customer experiences.