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EarthCheck and ETHYK join forces to help identify sustainable businesses

Announcement posted by EarthCheck 27 Apr 2021

Sustainability advisory group EarthCheck and sustainability tech company ETHYK have partnered to make finding sustainable accommodations easier.

VIGINIA, USA | QUEENSLAND, AUSTRALIA, April 2021. Sustainability advisory group EarthCheck and sustainability tech company ETHYK have partnered to make finding sustainable accommodations easier.

The two organizations have joined together to help individuals find sustainable accommodations when booking their next vacation online and provide better publicity for certified sustainable accommodations. “As we work to solve climate change, it should be easy to find sustainable options. That is what we are working to do with ETHYK” says ETHYK Executive Director, Austin Sachs.

Booking.com’s 2020 survey found that demand for sustainable accommodation is growing year on year with 82% of global travellers identified sustainable travel as important to them and 70% saying they’re more likely to book accommodation if they know it’s eco-friendly – even if they weren’t looking for an eco-friendly property in the first place.

“Organizations need to position themselves competitively for the future, engaging with visitors and embedding responsible tourism practices and outcomes into product and services. This partnership provides our members with a unique opportunity to connect online with a travel market which has developed significant pent-up demand and is seeking more sustainable travel options.” said Stewart Moore, CEO and Founder of EarthCheck.

ETHYK allows individuals to easily find sustainable accommodations on over 16 different booking websites including Expedia, Booking.com, and Hostel World. This way individuals do not have to change their preferred booking website but can find sustainable options where they already go online. With EarthCheck’s 600+ certified accommodations in over 70 countries, it has never been easier to find a sustainable option for your next vacation.

Go to Ethyk.org today to install ETHYK and be able to find sustainable companies everywhere you go!




EarthCheck is the world’s leading business advisory group specialising in sustainability and destination management for the travel and tourism industry. EarthCheck’s holistic approach to responsible tourism and its world leading science enables destinations and operators to benchmark and certify their performance with confidence and surety.

Through its Total Tourism Management™ platform, EarthCheck works in partnership with clients to help plan for the future and guide the design, construction and operation of smart buildings and the responsible management of tourism destinations. Find out more at earthcheck.org


ETHYK is a product of Protect Us Education. Protect Us Education started out as a non-profit aimed to deliver information to individuals across the East Coast of the United States about pipeline financing. From the very beginning we were interested in helping make a more educated and thoughtful consumer.

That is why we developed ETHYK. We wanted to make it easy to shop ethically and sustainability online because while we know consumers want to, many just do not have the time to do the research themselves. But we did not stop there. ETHYK also works on job boards as well as social media sites, allowing you to know everything about the companies you interact with on a daily basis.

Protect Us Education is a 501(c)3 non-profit based in Harrisonburg, Virginia working towards consumer advocacy with its partners across the country.

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