Sex Lube Sales Boom Online Through COVID-19

A study of just under 10,000 Australian sexually active adults has revealed a significant increase to consumer purchasing of sex lube and condoms with a big increase in online sales as a direct result of COVID-19. 

Jenkins & Brown, an Australian manufacturer of locally produced consumer products derived from Queensland grown Aloe Vera has been busy with the overwhelming response. 

The growth of sexual lubricant sales online was of no real surprise for Jenkins & Brown as they have been witnessing this growth over the past year.

Their Aloe Vera based sex lube is appropriately named, “Down Under Aussie F*ck Yeah! Mind Blown Lube” and is made with their highly prized organic and condom safe aloe vera. 

Claire Jenkins, one of the lead innovators of the product, was proud to state that, “Our sex lube is quite unique and different from other leading brands. Not only is ours made locally right here in Australia, but it does not contain any fillers or harsh chemicals. You know you are getting a superior product because the first ingredient is Aloe Vera, not water or silicone which can do more harm than good. It’s an all natural product that truly gives our customers a “Mind Blown!” experience without being sticky or messy.”

“Feedback for our lube has been amazing. Customers love the product and women love the fact that Aloe Vera is naturally antibacterial. Our fans also really love the product’s name as our goal was to stand out from a competitive crowd”. Claimed Ms. Jenkins.

With so many people losing out on holidays and experiences, the sexual lubricant business is growing rapidly. “We’ve had to add to our staff and revamp our processes to keep up with the massive increase in demand. And while that is just our business, I’m sure the surge is evident across the entire industry,” said Ms. Jenkins.

Key findings of the research included:

• “Down Under Aussie F*ck Yeah! Mind Blown Lube” has been voted Queensland's favorite sexual lubricant. Consumers have chosen Jenkins & Brown’s Down Under Aussie F*ck Yeah! Mind Blown Lube as Queensland's best new sexual lubricant.

• COVID-19 has significantly increased online purchasing of sexual lubricants and condoms. Prior to COVID-19, 38% of sexually active adults had purchased lubricants online in the last year. This has increased significantly with 53% of all respondents having purchased lubricants online since April of 2020.

• Online purchasing has been strongly driven by Australian’s lack of travel and the availability of lubricants and condoms for sale online. Sexual lubricant website purchasing has doubled from 14% in 2019 to 28% in 2020. Similarly, purchasing organic and natural products has increased from 19% in 2019 to 27% in 2020. 

• Consumers have shown strong support for Australian brands through COVID-19. Sexually active adults indicated since COVID-19 they were purchasing more online while local and Australian brand lubricant purchases increased. This coincides with increased awareness in locally produced lubricants and 93% of respondents agreeing that 'Australian brands need our support more than ever'.

• COVID-19 appears to have impacted consumers very differently. For some sexually active adults, their weekly spend on condoms and sex lube during COVID-19 has dropped, for a large peak during COVID-19, (April - May 2020), spend increased as people began stocking up on condoms and lubricants at home similar to other commodities.

“Shortly after the country went into lockdown it felt like online sales of condoms was the new toilet paper and we experienced a bit of a spike in people purchasing directly from our online store. A lot of these people were buying lubricants online for the first time, so we definitely felt the pressure to try and provide a really good experience for them,” said Ms Jenkins. 

To learn more about Jenkins & Brown and their “Down Under, Aussie F*ck Yeah! Mind Blown Lube” visit: JenkinsBrown.com