Agent99 Highly Commended As Boutique Agency Of The Year, Adds 3 New Clients To Lifestyle Portfolio
Announcement posted by Agent99 PR 03 Jun 2021
Award-winning PR agency Agent99 was Highly Commended in its category for Boutique PR Agency of The Year at Mumbrella CommsCon Awards on Thursday evening. In addition to the acknowledgement, the agency has added two new clients to its portfolio, fast-growing Online Boutique Furniture Store, Luxo Living, and Irish Whisky brand Dubliner, as well as taking on a new campaign with long-standing client, Hunter Valley Gardens.
Sharon Zeev Poole, Founder and Director of Agent99 said, “This acknowledgement was monumental given the room was filled with the very best in our industry nationally. I am so humbled, honoured and proud of the team. We certainly punch above our weight as a boutique business, stick to our core values, and do the best for our clients who we value as true partners.”
Reinforcing its expertise in the consumer space, Agent99 has added Luxo Living to its expansive roster in the lifestyle, food, beverage and entertainment spheres. Luxo Living, Australia’s largest online boutique furniture store, has tasked the agency with running media and influencer campaigns as the company expands within Australia.
Winston Tu, Founder and CEO of Luxo Living said, “During the competitive pitch, the Agent99 team has impressed us with their approach and pace, as well as expertise and passion for their clients. The team has continually strived for bigger results and shown a level of care and respect for our brand as if it is their own.”
Sharon said, “As a boutique communications agency, we understand the challenges of brands competing with larger businesses. It has been an amazing journey to date working with the Luxo Living team as they grow exponentially to a $20 million + business this financial year. We are thrilled to support their success along the way.”
The agency has also partnered with Dubliner Whiskey for the relaunch of the brand in Australia, with new packaging set to be unveiled for their renowned Irish Whiskey and across their Liqueur SKUs.
In addition to signing the new brands, Agent99 has embarked on a campaign with long-standing client, Hunter Valley Gardens, to manage media and influencer relations for its annual Snow Time In The Garden event.
Kim Jacobs, Marketing and Communications Manager of Hunter Valley Gardens said, “We have worked with Agent99 for many years now, and are always thrilled with their consistency and results achieved during each campaign. As we hold our 2021 Snow Time event, I am confident the team will allow us to reach audiences even further afield with their approach.”
Sharon said, “We are delighted to be working on such diverse campaigns with some incredible brands. The opportunity to further establish our credentials and expertise within our areas of focus is very exciting.”