Tomorrow Cremations & Memorials: Just as the city enters a new set of Covid-19 restrictions limiting funerals to just 10 guests, there’s a new Melbourne business redefining the way we celebrate life.
Announcement posted by Tomorrow Cremations & Memorials 16 Jul 2021
Tomorrow is bringing a human touch to an outdated tradition. It’s modern take on the traditional funeral service comes at the perfect time for families who are currently stuck with the devastating scenario of needing to honour a lost loved one during this lockdown.
The business, inspired by the devastation of funeral restrictions through 2020, inadvertently launches in the same week as the latest snap lockdown.
Fortunately, the Tomorrow service can reduce the stress of organising a funeral where guest numbers have dropped from 300 to just 10.
The Tomorrow tagline is “simple cremations, remarkable memorials”, offering a dignified cremation with a celebrant-led memorial service in one fixed price package. They keep the funeral parts simple and focus on creating a personal memorial event that truly tells a story.
The all-inclusive package includes everything for the cremation & memorial service, plus a range of extras including a personalised website & bound story book for one transparent $6,400 price with no add-ons or upsells.
Unlike traditional models where services are generally held at a funeral home or chapel, Tomorrow hosts its memorial events at locations that feel true to the life that's being honoured - this could be simple, or it could be sensational. They might be held in the home or a park for a simple service, or at some of Melbourne's leading hospitality venues like Elwood Bathers or Captain Baxter.
The solution enables families to organise a simple cremation today, then host the remarkable memorial event in the future when restrictions have eased. As the events are hosted without the loved ones body & coffin physically present, families can avoid the stress of organising a funeral in the next week with 10 guest limits in place.
Tomorrow is the brainchild of Luke McInnes, who has spent his previous years working with prominent entrepreneurs Ryan Trainor, Adrian Giles & Naomi Simson in various early stage businesses. At the beginning of 2021, he partnered with one of Melbourne’s highest rated funeral celebrants Kate Morgan to begin developing a product that breathed life into the death industry.
“As someone without a background in the death industry, I was able to look at the whole process with a fresh set of eyes. By starting with the customer and working backwards, I concluded that the entire model was ready to be challenged with something new.” said Luke McInnes.
“We are so proud of the package we have created. On one hand it’s simple because we take away choices around caskets, coffin handles and burial, yet work much more creatively when it comes to celebrating or honouring a family's loved one. Our society tries not to think about death. Sadly, this means the public are not prepared or informed when the time comes,” explains Kate Morgan.
Launching just this week, Luke & Kate presented the concept to a group of Melbourne’s top funeral celebrants at an event hosted in South Yarra on Wednesday night who were glowing in their endorsement.
“Yesterday’s memories, tomorrow’s stories.”
To find out more, head to www.tomorrowis.com.au