Facebook appoints goto.game to grow Facebook Gaming

Sydney, 27 July 2021: Goto.game has been appointed as a Creator Service Provider by Facebook Gaming. Goto.game will support the growth and development of the Facebook Gaming Creator Program in Australia and New Zealand across live and video-on-demand (VOD).

Over 700 million people interact with gaming content on Facebook every month. Facebook Gaming aims to build the world’s biggest gaming community, a place for people to play games, watch gaming videos or engage in gaming groups. 

Facebook Gaming's ambition reflects the opportunity in the gaming sector. According to Newzoo's latest report, the Asia Pacific (APAC) region is the largest gaming market in the world, with the number of players growing by 4.8% to 1.6 billion.

The Facebook Gaming Creator Program is focused on recruiting newcomers, established players, and content creators seeking to move to the next level of audience size and revenue generation opportunities. The program will provide creators with access to products and tools that help them to get discovered, engage with their community, and monetize and build the business and brand globally. 

Emma Lo Russo, Founder and CEO of goto.game, said, “We are excited to partner with Facebook Gaming as a Creator Service Provider and support Australia's gaming creators to build their presence on the platform. 

"We’ve built goto.game's reputation over seven years as a trusted partner that bridges the world and interests of the gaming community, and the brands and companies that support them. We formed goto.game to provide opportunities for brands to be involved in the lucrative gaming and esports market.”

The goto.game team have worked with global brands of the stature of Lenovo, Intel, EA Sports, Bethesda, Gigabyte, Nvidia, and Alienware. 

“Now we are working with gaming creators to specifically help them build their presence on Facebook and take them to new heights with advertising support, marketing activations, partnership with brands, and product support," said Emma Lo Russo.

Gamers and content creators who want to be considered or know more should visit goto.game and register at https://goto.game/register/.

ENDS

Media assets:

Goto.game has been appointed as a Creator Service Provider by Facebook Gaming. Goto.game will support the growth and development of the Facebook Gaming Creator Program in Australia and New Zealand across live and video-on-demand (VOD). Picture: goto.game

For more information:             

Alan Smith, Head of Strategic Business Communications, Digivizer. Tel: +61 404 432 700. alan.smith@digivizer.com. Twitter: @alansmithoz

About goto.game

Goto.game is dedicated to the gaming industry, gamers and gaming content creators, bringing a wealth of knowledge of the global gaming industry, linked to rigorous and performance analytics,  to a wider audience.

Goto.game is the go-to destination for brands wishing to engage gaming creators and influencers, supporting gamers growth, through activations and promotions, social content programs, paid media,  daily updates, news, reviews, streams and gaming opinions.

Fuelled by Digivizer’s technology, goto.game creates compelling programs and plays for gamers, influencers and corporate brands.

About Digivizer

Digivizer is Australia’s leading digital marketing analytics technology and activations company. Its digital insights help businesses get better results from their digital marketing, across owned, earned and paid media, in social, search and web performance. Digivizer gives businesses the information they need to make better decisions and improve their marketing ROI. 

Digivizer’s digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and through add-on digital marketing services. 

Digivizer is an ad, development and technology partner of Facebook, Instagram, Twitter, LinkedIn, and Google, and is a marketing and agency partner to Google and Facebook.