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Do Tradies Really Wank In The Portaloo?

Announcement posted by TradeMutt 02 Aug 2021

Lovehoney And TradeMutt Are On A Mission To Find Out Through Australia’s First Ever Tradie Sex Survey

Global sex toy retailer, Lovehoney and Brisbane-based mental health initiative and workwear brand, TradeMutt have teamed up to conduct Australia’s largest tradie sex survey. This is the first time that any data will be collected about the impact that a physically demanding job has on the sex lives of tradies across Australia.

It is expected that the survey will highlight issues in the blue-collar community that have never been addressed before with questions covering a range of topics, beginning with how stress impacts the relationship that many tradies have with sex, how comfortable tradies feel talking about sex, adult content habits and sex toy use. The ultimate goal is to use this information to improve tradies relationship with sex and sexuality and as a result the overall mental wellbeing of Australia’s blue-collar workers.

The two companies connected earlier in the year to record an episode of TradeMutt’s podcast “TradeMutt Radio” with Lovehoney’s Australasian director Rob Godwin where they discussed the intersections of the sex, porn and mental health industries.

And, it was clear from the favourable response to this collaboration, that for TradeMutt’s community of blue-collar workers, conversations about sex were an easy gateway to talking about mental health and other taboo subjects. After the podcast, TradeMutt gave away a “wild weekend kit” courtesy of Lovehoney via their social media channels and the overwhelmingly positive and open response from the community was a sign to both companies that they needed to continue this conversation and listen to the what tradies had to say on this topic, which is how the idea of conducting Australia’s first ever tradie sex survey came to be. 

“Obviously the ideal outcome would be that we are able to directly target more of the issues that blue-collar people are having when it comes to sex and relationships. It will also allow us to make sure that the psychologists at our free mental health support service, TIACS, are getting the right training and are in touch with the issues that our community is facing at the moment.” says the team at TradeMutt.

With sexual happiness being key to what Lovehoney does and starting conversations about mental health at the heart of TradeMutt’s business model both companies are excited at the prospect of the survey being able to create change in the way these two topics are discussed.

The survey can be completed here: https://bit.ly/3BXo0ei 

You can find more information about TradeMutt here: https://trademutt.com/

Media Contact: Edward.ross@trademutt.com

Phone: 0438 118 214

Email: edward.ross@trademutt.com 

Media Contacts

Edward Ross

Co-Founder

0438118214

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