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All You Need to Know About Guest Posting Australia

Announcement posted by Nukind Digital 13 Aug 2021

Guest Posting Services in Australia

You might wonder how posting on someone else’s website can help you. It’s a good question. Why should you spend your time writing for someone else’s website when you can spend that time creating content for your own?  

You see, guest posting is counted amongst one of the best SEO practices in 2021 because it has multiple advantages. Brand awareness and increased traffic are the most basic of all. However, before you start looking for prospects, you must have clear goals in your mind.  

Broadly, we can boil down to three possible goals for guest posting: 

  1. Creating high-quality content in your respective industry to gain more authority.

  2. Diverting more traffic to your website. 

  3. Building backlinks (arguably, this should never be your main focus as Google’s algorithm doesn’t like it).  

Do you have to narrow down on one of the three goals mentioned above? Not necessarily. With the right content, all three goals are simultaneously achievable. If you are looking at the first and second goals, you need to post on websites that have a diverse and large audience.  

However, if you simply wish to create more backlinks, websites with high domain authority would do just fine. If you are looking for high DA free guest posting sites, below is a list for you.  

Free Guest Posting Sites in Australia 

1. Business Medium 

Link: https://businessmedium.com.au/

Niche: News, Business, Lifestyle, Entrepreneurship 

Business Medium is your go-to website if you specialize in news-based content. It is one of the best guest posting sites in Australia in 2021. While they are pretty flexible in terms of guest posting, there will be some minimum requirements that you will need to meet. Nevertheless, this is a top-of-the-list website if you wish to gain more authority in your industry.  

2. Report Hub 

Link: https://reporthub.com.au/

Niche: Business and Lifestyle 

Report Hub has a good reputation for lifestyle content. It is a perfect website for guest posting if your business is related to finance or fitness. You can contact them through email. Also, you must visit their website and read their content to analyse if it goes with what you do.  

3. The News Hub 

Link: https://thenewshub.com.au/

Niche: Business and Lifestyle, News 

The News Hub is exceptionally rich in terms of content. They also publish a newsletter. Thus, they have a broad readership base. While their content requirements are pretty stringent, your business will benefit from posting on this website. Also, you will be able to divert more traffic to your website. It is one of the best free guest posting sites in Australia. 

4. Online Press Release 

Link: https://onlinepressrelease.com.au/

Niche: News, Press 

Online Press Release, as the name suggests, specialises in publishing press releases. Therefore, you might need to do some research to find out how press releases can help you in SEO. However, if you do write press releases, this is your go-to website. Visit Online Press Release to understand their content requirements. 

5. Press Release Australia 

Link: https://pressreleaseaustralia.com.au/

Niche: News, Press 

Press releases can do wonders for your SEO strategy. Therefore, we couldn’t have mentioned just one website for publishing press releases. Press Release Australia is a good alternative for Online Press Release. You can also post news articles on various topics here. Since multiple authors contribute to this website, you should visit it to understand the required content.  

6. The Global Beauty 

Link: http://theglobalbeauty.com.au/

Niche: Health and Beauty, Skincare 

If you are searching for a website that accepts guest blogs for health and beauty in Australia, you should visit The Global Beauty. They consistently create high-quality content on health and beauty. There are multiple advantages to working with The Global Beauty. Better ranking and traffic are the most basic ones.  

7. Healthy and Beauty 

Link: https://healthyandbeauty.com.au/

Niche: Health and Beauty, Skincare 

Healthy and Beauty publish comprehensive health and beauty blogs in Australia. They have a good readership base. Healthy and Beauty is a good alternative for The Global Beauty. However, it would be good if you visit both the websites and choose for yourself. To get the content requirements, search for a section called write beauty tips for us. 

How can you find more Guest Blogging Opportunities?  

If our list was not helpful for you, you could search for blogging opportunities independently. The first step would be to shortlist websites that are relevant to your industry. You can refer to the following criteria while shortlisting websites:  

       They should have content that focuses on your industry.

       Their audience must be interested in your industry.

       They have a decent readership base. 

       The website owner is active on other platforms (optional).  

For example, suppose your business is about computer programming courses. In that case, you need to find a website that has content on coding. However, it is easier said than done. Therefore, below are some tips on how to find good guest-posting websites.  

1. You can do a Google search 

It might sound obvious and funny. However, all Google searches do not yield the desired results. The reason is mainly wrong search queries. You can try the following (replace the keyword with keywords from your industry):  

       Keyword submit a guest post

       Keyword guest post

       Keyword guest post by 

       Keyword accepting guest posts

       Keyword guest post guidelines 

The results of the search queries mentioned above should lead you to the submission pages of websites that accept guest blogs. You might also find links to guideline pages or guest posts by other writers.  

2. Following prominent guest bloggers 

The first step is to shortlist prominent guest bloggers from your industry. Once you have the list, it’s time to do a bit of a Google search. Locate their guest articles. Make a list of the websites they have posted on. As a result, you will have a list of high-value websites that prominent guest bloggers work with. It is one of the most effective methods of finding good websites for guest blogging.  

3. Analyse the backlinks of your competitors 

Tracking the backlinks of your competitors is also a suitable method of finding new websites for guest posting. There are various tools available on the internet to check competitor’s backlinks. If you do not have access to any of these tools, a simple Google search would also do. For example, use this search query: YourCompetitorsDomain.com “guest post.”  

However, having a list of websites that take guest blogs is not enough. High-ranking websites do not take content from everyone. So what is it that you can offer them? If you cannot create an impressive pitch for guest posting, then your chances are dim.  

How to prepare an Impressive Guest Posting Pitch?  

First things first, do not contact the website without some prior research. You need to understand what kind of content they publish. Are they writing on a beginner, intermediate, or advanced level? What type of audience are they writing for? How is their content structured?  

There are various questions that you need to address for preparing a good pitch. Analysing other guest posts should be a priority of your research. While some websites might accept posts from others, there are times when they get no readership. You must look for such issues in advance.  

Another significant aspect that you need to analyse is who the guest bloggers are? Are they consultants, business owners, or freelancers? Is there a pattern that the website in question follows? Sometimes websites take guest posts from some people over others. Try to understand the criteria that are being followed.  

If you want your posts to be accepted by high-ranking websites, you might need to do some base work. Regularly posting high-quality blogs will increase your readership base. However, whether your guest posts are taken or not also depends on how prominent you are. Therefore, you must constantly work on that end.  

Once the research is done, it’s time to prepare the pitch. It’s mandatory to carefully read the guidelines provided on the website you are writing for. You must follow them closely. There are times when website owners want you to pitch an idea, and there are times when they expect a whole post. Some owners are particular about the format, style, and tone that they desire. You must adhere to the owner’s expectations.  

Your pitch email should be something off-the-beat for the owner of the website. They must receive multiple requests every day. How do you stand out from the crowd? Focus on your unique points. Also, personalising your email is highly important. Somewhere you must mention the name of the website owner.  

Pitching your idea to owners of high-ranking websites can be a bit tricky. However, with proper preparation and research, you will do fine. Guest posting is indeed an effective SEO strategy. But what matters most is which website you select to post on. High-ranking websites yield much better results than low-ranking ones.  

Is this entire process too complicated for you? You can visit NuKind Digital’s website instead for guest posting services in Australia. We will make the job easier for you.