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RENOVATION NATION: INTERIOR DESIGN BOOM SEES STOCKLAND LAUNCH NEW INSPIRATION TOOL

Announcement posted by Thrive PR 24 Aug 2021


Key insights:

  • Stockland research shows that 71% of Australians are rethinking what kind of home they want to live in while 26% of homeowners are thinking about renovating 
  • Stockland’s co-head of design, Sophie Pickett-Heaps, says COVID-19 has driven the need for multi-functional spaces, such as sliding doors that allow spaces to change on a whim

In response to surging interest in home renovation and interior design, Australia’s largest diversified property developer, Stockland, has launched Dreamcatcher - a new home building, renovation and inspiration tool, designed to help the estimated 1.2 million Australians in the early consideration phase (‘dreamers’) of the home-buying journey to make their dream homes a reality.

With Australians spending a record one billion dollars a month on home renovations and improvements, Dreamcatcher, dubbed ‘inspiration for the home dreamers’, is an innovative platform that combines inspirational design concepts with real-life images that prospective buyers can browse, share and pin onto intuitive styleboards, helping them better conceptualise their personal design style and visualise what their future home could look like, before they commit to building it.

Dreamcatcher was conceived after Stockland research revealed that, as a result of spending more time in the home due to the ongoing COVID-19 pandemic, 71 per cent of Australians are rethinking what kind of home they want to live in, while a further 38 per cent said they have become less satisfied with at least one aspect of their current home or neighbourhood. Overall, one in four (26 per cent) current homeowners are thinking about renovating while one in ten (13 per cent) are thinking about moving entirely.

Sophie Pickett-Heaps, Co-Head of Design at Stockland, said Stockland’s research reflects the ongoing impact of the pandemic on Australians and their way of living, with many thinking more critically about whether their current home and neighbourhood meets their needs and lifestyles.

“Australia is a nation obsessed with home renovation. As this appetite has continued to boom, partly fuelled by lockdowns and government stimulus like the HomeBuilder initiative, we have seen a record number of Australians invest time or thought into their home environment.”

Based on Australia’s most popular interior design styles, users can navigate through Australian home design trends, and immerse themselves in these spaces via 3D virtual home tours and guided videos. With the help of Stockland-approved builders and stylists, users can also design their custom styleboard, be assigned their style DNA profile and uncover their unique interior design style, whether it be Scandi Refined, Industrial Raw, Hamptons Retreat, Coastal Hues or Urban Edit.

Unlike other design inspiration platforms, Dreamcatcher users can be safe in the knowledge that all pinned designs and features are of genuine, affordable, master builder designed homes that are available to view online or in-person, with the platform indicating the nearest Stockland Display Village on an interactive map.

“With upwards of two million Australians searching for home improvement ideas in any four-week period, Stockland’s new Dreamcatcher tool is designed to help Australians find their individual design style, no matter their experience level, from interior novice to renovation aficionado. And with the help of some of Australia’s leading interior design experts, Aussie renovators will never be short of inspiration to help them realise their dream home, even as we navigate through these challenging times,” said Ms Pickett-Heaps.

To further provide design inspiration, the Dreamcatcher platform also features exclusively curated, shareable styleboards designed by esteemed interior design voices. With the help of leading interior stylists, Loni Parker from Adore Home Magazine, Eve Gunson from Dot + Pop,Tara Wokulski from Coco Camellia, Gina Ciancio from Style Curator and Catherine Heraghty from The Stables' and hugely popular social media icons, Eleesha from The Quinn Girls' and DIY Shelley, users can glean design inspiration and insight from their interiors idols and industry experts.

Leading interior designer from Dot + Pop, Eve Gunson, said she’s excited to be partnering with Stockland on the launch of Dreamcatcher.

“My personal aesthetic has been developed over the 10 years I’ve spent in the building and design industries, so I can’t wait to share some of my insider tips and tricks in my Styleboard! I hope to inspire Australians across the country to develop their own unique style and to dream big when designing and planning their Stockland home,” said Ms Gunson.

Other features include a collaboration tool, so you can invite your husband, wife, partner, or best friend to work on your styleboard at the same time; sort designs by room, style or colour; and use the dedicated builder hub to follow your favourite Australian home builders.

Stockland Dreamcatcher enables users to fall in love with their future homes, sooner.

Visit Stockland Dreamcatcher at https://www.stockland.com.au/residential/dreamcatcher/

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